Job Title: E-commerce PPC ManagerLocation: On-site Manesar, Haryana
Experience: 3+ years
Salary: Competitive (based on experience)
About KalakaramKalakaram is a fast-growing kids DIY brand creating innovative art & craft kits for young creators. We are looking for an experienced E-commerce PPC Manager to own and scale our paid performance across leading online marketplaces, driving sustainable growth and profitability.
Key Responsibilities:1. Marketplace PPC Campaign Management- Independently plan, execute, and optimize paid ad campaigns across Amazon, Flipkart, Blinkit, FirstCry, Meesho, and other relevant e-commerce platforms.
- Manage multiple ad formats including:
- Amazon: Sponsored Products, Sponsored Brands, Sponsored Display
- Flipkart / FirstCry / Blinkit: Search ads, product ads, and platform-specific formats
- Structure campaigns aligned with product lifecycle, category goals, and performance KPIs.
2. Keyword Research & Targeting Strategy- Conduct deep keyword and search-term research using marketplace data and third-party tools (Helium10, DataHawk, Jungle Scout, etc.).
- Implement keyword harvesting, bid optimization, negative keywords, and audience targeting to improve efficiency and scale.
3. Performance Analysis & Reporting- Track and optimize core metrics such as ACOS, ROAS, TACOS, CTR, CPC, CVR, and conversions.
- Monitor daily budgets, pacing, and ROI across platforms.
- Prepare weekly/monthly performance reports with clear insights and growth recommendations.
4. Listing & Conversion Optimization Support- Collaborate with content, design, and marketplace teams to optimize product listings based on PPC insights.
- Ensure alignment between ad keywords, titles, images, A+ content, and storefronts.
5. Growth, Launches & Scaling- Lead PPC strategy for new product launches, seasonal sales, and platform-specific events.
- Identify scaling opportunities, test new ad formats, and continuously improve campaign structures.
- Stay updated with marketplace algorithm changes and advertising feature updates.
Requirements:- 3+ years of hands-on experience managing PPC campaigns on major e-commerce marketplaces (Amazon mandatory; others like Flipkart, Blinkit, FirstCry preferred).
- Strong understanding of marketplace ad algorithms, ranking factors, and conversion drivers.
- Proven ability to manage large budgets and scale profitable campaigns.
- Advanced analytical skills with Excel/Google Sheets.
- Detail-oriented, data-driven, and comfortable working in a fast-paced D2C/startup environment.
What We Offer:- Ownership of end-to-end marketplace PPC strategy.
- Opportunity to scale ads for a high-growth D2C kids brand.
- High-impact role with room for experimentation and learning.
- Competitive compensation with performance-linked incentives.
