E-Commerce & Performance Marketing Manager Marketplaces & D2C

We're Hiring: E-Commerce & Performance Marketing Manager – Marketplaces & D2C

Abracadabra is looking for an experienced E-Commerce & Performance Marketing Manager to join our in-house team in Faridabad.

Abracadabra is a baby and kids lifestyle brand specializing in baby bedding, nursery products, soft furnishings, toys, and baby essentials. We are looking for someone who can take ownership of online growth across marketplaces and our D2C website.

This role is ideal for someone who understands marketplace performance, paid advertising, online sales, ROAS, ACOS, product visibility, and conversion-led growth.

The candidate will work closely with the management, design, warehouse, and production teams to ensure strong online performance and smooth execution across digital channels.

Learn more about us: www.abracadabrakids.com

Key Responsibilities

• Plan, run, and optimize paid advertising campaigns across Amazon, FirstCry, Myntra, Flipkart, Google, Meta, and other relevant platforms
• Manage marketplace advertising including sponsored products, sponsored brands, display ads, retargeting, deals, coupons, and promotional campaigns
• Take ownership of online sales growth across marketplaces and the D2C website
• Monitor key metrics including ROAS, ACOS, CPC, CTR, CVR, sales, traffic, conversion rate, and profitability
• Manage catalogue team to improve product listings, keywords, content, images, A+ content, pricing, and product visibility
• Coordinate with design and content teams for ad creatives, banners, videos, product images, and campaign assets
• Plan monthly ad budgets, campaign calendars, product launches, seasonal promotions, and sales events
• Track competitor pricing, ads, keywords, bestsellers, category trends, and new growth opportunities
• Coordinate with marketplace account managers and platform teams for campaigns, visibility, and growth opportunities
• Prepare weekly and monthly performance reports with clear insights, action points, and next steps

Requirements

• Minimum 3-4  years of relevant experience in e-commerce, marketplace management, or performance marketing
• Hands-on experience with Amazon Ads and marketplace advertising is strongly preferred
• Experience with Meta Ads, Google Ads, Flipkart Ads, Myntra Ads, FirstCry Ads, or similar platforms will be an added advantage
• Strong understanding of ROAS, ACOS, CPC, CTR, CVR, conversion rate, sales growth, and campaign profitability
• Experience managing online sales across marketplaces and/or D2C websites
• Strong Excel / Google Sheets skills for reporting, tracking, and analysis
• Ability to analyze data and take decisions based on performance
• Experience in baby products, kids products, fashion, home textiles, lifestyle, or consumer goods will be preferred
• Strong communication, ownership, coordination, and follow-up skills
• Ability to work independently, manage budgets responsibly, and meet targets

Additional Information

Work Mode: Full-time, on-site only

Working Days: Monday to Saturday

Location: Faridabad, Haryana

Salary: Flexible, based on experience and skill set

Why Join Abracadabra

Abracadabra is a fast-growing baby and kids lifestyle brand with a growing online presence across marketplaces and D2C. We are looking for a hands-on e-commerce and performance marketing professional who can take ownership of paid growth, improve marketplace performance, and help scale our online business profitably.

If you enjoy running ads, analyzing performance, improving ROAS, and growing online sales, we would love to hear from you.

Interested candidates can share their resume at: [Confidential Information]