E-Commerce & Performance Marketing Manager

Location: Noida

Department: Growth / Digital Commerce

Employment Type: Full-Time

Carpediem is a premium performance nutrition brand built for India's urban high-performers. We are scaling rapidly across D2C, marketplaces, quick commerce, and international markets.

We are looking for someone who owns revenue, profitability, and growth — not just tasks.

The E-Commerce & Performance Marketing Manager will be responsible for driving profitable online growth across all digital sales channels.

This is a high-impact role for a strong operator who can independently manage marketplace accounts, scale paid media campaigns, optimise conversion funnels, improve retention, and own channel-level profitability.

The ideal candidate combines performance marketing expertise, commercial acumen, marketplace execution excellence, and a data-first mindset.

• Manage and scale brand presence across Amazon, Flipkart, Nykaa, Blinkit, Zepto, and other relevant platforms.
• Ensure catalogue hygiene, listing quality, pricing accuracy, inventory coordination, and marketplace compliance.
• Improve product ranking through keyword optimisation, review strategy, and conversion enhancements.
• Execute promotions, seasonal campaigns, launches, and platform growth opportunities.

• Create and optimise listings including titles, bullets, descriptions, backend keywords, A+ Content, and Brand Stores.
• Improve PDP conversion through strong visuals, copywriting, and strategic merchandising.
• Conduct competitor benchmarking, category audits, and listing gap analysis.

• Plan, execute, and optimise campaigns across Amazon Sponsored Ads, Meta Ads, Google Ads, and YouTube Ads.
• Own budgets, bidding strategy, targeting, and campaign scaling.
• Track and improve CAC, ROAS, MER, CTR, CVR, and profitability.
• Run continuous testing on creatives, landing pages, funnels, and remarketing strategies.

• Drive traffic acquisition and revenue growth for the Shopify store.
• Improve website conversion rate through UX enhancements, CRO testing, and funnel optimisation.
• Manage retention through Email, SMS, WhatsApp, subscriptions, loyalty, and lifecycle automation.
• Coordinate with developers and designers for store improvements and campaign launches.

• Prepare weekly and monthly channel-level P&L reports.
• Analyse performance by SKU, campaign, geography, and customer cohorts.
• Identify margin leakages, scale opportunities, and underperforming spends.
• Present actionable recommendations to leadership.

• Support launches into international marketplaces and cross-border e-commerce.
• Explore affiliate programs, partnerships, new growth channels, and emerging commerce opportunities.
• Build scalable systems, dashboards, SOPs, and growth processes.

• Bachelor's degree in Marketing, Business, Commerce, or related field.
• 5+ years of experience in e-commerce, growth marketing, or digital commerce roles.
• Hands-on experience managing Amazon seller/vendor accounts directly.
• Strong experience running Meta and Google campaigns independently.
• Proven expertise in marketplace SEO, catalogue management, and conversion optimisation.
• Strong analytical skills with advanced Excel / Google Sheets / reporting capability.
• Strong commercial understanding of margins, unit economics, and profitability.
• Ability to thrive in a fast-paced entrepreneurial environment.

• Experience in FMCG, nutraceuticals, supplements, wellness, beauty, or consumer brands.
• Prior experience with Shopify, Klaviyo, WhatsApp automation, and retention platforms.
• Experience with Amazon Global Selling (UAE, US, UK, etc.)
• Quick commerce experience with Blinkit, Zepto, Instamart, or similar platforms.
• Familiarity with tools such as Helium 10, Jungle Scout, GA4, Looker Studio, and CRM systems.

• Ownership Mindset
• Growth Orientation
• Strong Execution Ability
• Commercial Thinking
• Data-Driven Decision Making
• Attention to Detail
• Agility & Speed
• Leadership Potential

• Revenue Growth by Channel
• Contribution Margin
• ROAS / MER
• CAC / LTV Ratio
• Conversion Rate
• Retention Rate
• Organic Ranking Improvement
• Marketplace Buy Box & Visibility Metrics

• Opportunity to build a fast-scaling premium consumer brand
• High ownership role with direct business impact
• Exposure across D2C, marketplaces, quick commerce, and global expansion
• Entrepreneurial culture with fast decision-making
• Strong career growth potential in a high-growth company

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E-Commerce & Performance Marketing Manager | Your Name | Years of Experience