Job Overview:
Our client is seeking a highly skilled and performance-driven E-Commerce Paid Media Buyer with proven experience in AppLovin to lead paid acquisition efforts across Meta, AppLovin, and native advertising networks. This role is built for a strategic media buyer who thrives in fast-paced e-commerce environments and has a documented track record of scaling high-volume campaigns. You will act as a core engine for growth, managing significant advertising budgets, engineering creative testing frameworks, and collaborating with cross-functional teams to maximize profitable scale.
Schedule:
- Flexible during client business hours | Philippine Time, 40 Hours per week
Responsibilities:
Paid Media Management & Budget Allocation
- Multi-Channel Scaling: Deploy, manage, and scale high-budget paid advertising campaigns across Meta Ads (primary), AppLovin, and native platforms (Taboola/Outbrain).
- Portfolio Optimization: Monitor account health and performance daily, shifting budgets dynamically to maximize overall Efficiency (ROAS/MER) and eliminate spend waste.
Testing Frameworks & Data Analysis
- Creative Iteration: Develop and execute rigorous creative testing matrixes to identify high-performing hooks, concepts, and landing page funnels.
- Bottleneck Resolution: Deep-dive into data trends to isolate performance bottlenecks, adjust bidding strategies, and implement proactive scaling or risk-mitigation measures.
Performance Reporting & Cross-Team Synergy
- Metric Accountability: Track, optimize, and report on core digital commerce KPIs, including CPA, ROAS, MER, CTR, Hook Rate, and retention signals.
- Creative Alignment: Partner directly with the performance creative and copy teams, providing data-backed feedback on asset performance, consumer behavior, and competitive trends to fuel the asset pipeline.
Requirements:
- Budget Mastery: Proven, hands-on experience managing and scaling high-volume media budgets (ranging from $50K to $100K+ in daily ad spend).
- Platform Expertise: Expert-level mastery of Meta Ads Managerplus practical media buying experience in at least one of the following: AppLovin, Taboola, or Outbrain.
- Direct Response Knowledge: Deep conceptual understanding of e-commerce customer acquisition mechanics, conversion rate optimization (CRO), and direct-response psychology.
- Analytical Mindset: Highly analytical profile with the capacity to turn massive datasets into clear, profitable scaling actions under tight timelines.
Preferred Profile:
- Background successfully scaling competitive e-commerce products or trending consumer goods internationally.
- Exceptional equilibrium between technical media buying execution and performance creative intuition.
- Highly accountable self-starter who excels in high-energy, results-focused remote environments.
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
- Health Insurance Coverage for eligible locations
Note:
Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review
