E-Commerce Marketplace & Digital Marketer

Location: Remote (India)

Experience Required: 8 to 12 Years

Shift Timing: 4:00 PM – 1:00 AM IST

Market: United States (US)

Role

At Ossisto Technologies, we are looking for an experienced E-Commerce and Digital Marketing Manager to handle two exciting projects.

First, you will help grow our premium herbal wellness supplements brand in the US market. For this brand, you will be the absolute owner of our Shopify marketing activities, driving results end-to-end.

Second, you will be the Digital Marketing Manager for a university brand. For this part of the job, your main goal will be to run campaigns that attract new students, increase school enrollments, and build the university's online presence.

You need 8 to 12 years of experience for this role. You must know exactly how the entire Shopify ecosystem works from a marketing perspective, and have strong experience selling on the Amazon US marketplace. You also need great digital marketing skills to plan and run successful SEO, PPC, and Meta ad campaigns for both the eCommerce brand and the university.

What you will do

· Run End-to-End Marketing on Shopify: Take full ownership of all marketing, promotional, and sales-driven activities on the Shopify platform. Manage merchandising, product promotions, and campaign strategies to optimize the customer shopping journey, improve conversion rates, and increase the average order value.

· Lead University Marketing: Take charge of the university's digital marketing plan. You will create campaigns to capture student leads and track how many of those leads turn into actual enrollments.

· Manage Email Marketing & Automation: Design and execute automated email marketing workflows, lead nurturing sequences, and sales outreach campaigns using Zoho Marketing Automation to keep potential students engaged and drive product sales.

· Run Digital Ads: Plan and run strong SEO, PPC, and Meta ad campaigns for both brands. For the wellness brand, your ads will drive product sales. For the university, your ads will focus on getting high-quality student leads and applications.

· Manage Amazon: Handle everything on Amazon Seller Central. This includes product listings, A+ Content, the Brand Store, and keeping the account healthy.

· Use Data to Win: Look closely at Shopify Analytics and Amazon Brand Analytics to see what customers are searching for and find new ways to sell more.

· Track the Money: Watch the advertising budgets carefully and track profits (including ACoS, TACoS, and ROAS).

· Work with the US Team: Talk regularly with our team in the US to share results, check performance, and plan new ways to grow.

Required Qualifications

· Experience: 8 to 12 years of experience in growing eCommerce brands and digital marketing.

· Shopify Marketing Expertise: Deep knowledge of how to use the Shopify ecosystem to drive sales and run marketing campaigns for direct-to-consumer websites. Note: You do not need to know Shopify development or coding; your focus is entirely on marketing, driving results, and merchandising.

· Amazon Skills: Real, hands-on experience managing Amazon US Seller Central and increasing sales.

· Marketing Skills: Strong background in digital marketing. You must be great at SEO, PPC ads, Meta ads, and email marketing. Experience working with educational sectors or driving lead generation is highly preferred.

· Zoho Marketing Automation Expertise: Proven, hands-on experience building email automation, lead nurturing, and sales outreach workflows specifically using Zoho Marketing Automation.

· Market Knowledge: A clear understanding of how US customers shop and how the US market works.

· Tool Knowledge: Experience using data tools like Shopify Analytics, Amazon Brand Analytics, and Google Analytics.

· Good Communication: Excellent reading, writing, and speaking skills so you can work easily with our US teams.

Please send your CV to [Confidential Information].