Role Overview
We are looking for a performance-driven E-commerce Marketing Specialist who can own and scale our online sales channels. This role is ideal for someone who understands digital consumer behavior, thrives on data, and can execute high-impact campaigns across marketplaces and D2C platforms.
You will be responsible for driving traffic, improving conversions, and maximizing revenue across e-commerce channels.
Key Responsibilities
1.Marketplace Management
- Manage and optimize listings on platforms like Amazon, Flipkart, Zepto, Instamart, Blinkit and other marketplaces
- Ensure accurate product descriptions, images, pricing, and inventory
- Monitor platform analytics to improve visibility and sales
2.Performance Marketing
- Plan and execute paid campaigns (Amazon Ads, Google Ads, Meta Ads)
- Optimize campaigns based on ROAS, CAC, CTR, and conversion rates
- Continuously A/B test creatives, copies, and landing pages
3.Conversion Rate optimization (CRO)
- Improve product page performance with better content, visuals, and messaging
- Analyze customer journey and remove drop-off points
- Collaborate with design/content teams for high-converting creatives
4.Data & Analytics
- Track KPIs like traffic, conversion rate, AOV, and revenue
- Generate actionable insights from tools like Google Analytics, marketplace dashboards
- Build weekly/monthly performance reports
5.Inventory & Pricing Strategy
- Coordinate with operations to maintain stock availability
- Implement dynamic pricing strategies based on competition and demand
- Avoid stockouts and overstocking
6.Customer Expirence
- Monitor reviews, ratings, and customer feedback
- Work on strategies to improve ratings and reduce returns
- Ensure smooth end-to-end customer journey
Required Skills & Qualifications
- 1–2 years of experience in e-commerce.
- Hands-on experience with Amazon Seller Central / Flipkart Seller Hub
- Strong understanding of performance marketing and analytics
- Proficiency in tools like Google Analytics, Excel, and ad platforms
- Basic understanding of SEO for product listings
- Strong problem-solving and data interpretation skills
Preferred Qualifications
- Experience in D2C brands or health-tech/consumer electronics
- Knowledge of CRO tools and heatmaps (Hotjar, etc.)
- Familiarity with Shopify or similar platforms
Key Traits We're Looking For
- Data-driven thinker with execution speed
- Ownership mindset (you run the channel like a business)
- Customer-first approach
- Ability to work in a fast-paced, growth environment
Success Metrics
- Revenue growth across channels
- Improvement in conversion rate
- Reduction in CAC
- Increase in marketplace rankings & visibility
Why Join Us
- Opportunity to build and scale a high-impact e-commerce channel
- Work on products that create real-world impact (especially in healthcare)
- Fast-paced learning and growth environment
