E-Commerce Marketing Executive

Creating awareness through articles, blogs, and industry events and conferences.

• Running digital lead generation campaigns for new customer acquisition (industry-wise/region-wise).
• Lead nurturing via email sequences, video marketing, newsletters, and webinars.
• Developing case studies, testimonials, and value demos to drive conversions.

Online Sales Enablement

• Communicating value propositions and creating online sales tools, training materials, and collaterals.
• Facilitating webinars.
• Developing and deploying digital content to enable the customer journey from awareness to conversion and drive customer engagement.
• Collaborating with Sales, Inside Sales, and Customer Success teams to execute integrated marketing campaigns.

Subscriber Engagement and Retention

• Designing marketing initiatives, sales promotions, and product promotions to drive continuous business growth on the platform.
• Implementing marketing touchpoints to activate inactive subscribers.

Customer Events Tradeshows

• Expanding regional penetration in industrial areas by participating in local industry events, roadshows, and exhibitions.

Customer Surveys and Insighting

• Conducting regular customer feedback surveys and interviews to gather customer insights.

Ideal Candidate Profile General Background

• Graduate/Postgraduate in Marketing Management/Communication.
• Demonstrated experience in B2B SaaS marketing, product marketing, or B2B industrial marketing.
• Hands-on experience in email marketing, webinars, and online lead generation.
• Preferred industry experience: B2B SaaS Marketing, E-Commerce.

Technical Competency

• Knowledge of MS Office applications.
• Experience with email marketing and WhatsApp marketing tools.
• Proficiency in Canva or other design tools.
• Content writing skills preferred.

Presentation/Communication Skills

• Strong written and verbal communication skills.
• Ability to communicate effectively with both external and internal customers.

Soft Skills

• Confident and assertive.
• Analytical mindset.
• Team player.