E-commerce Growth Associate

E-commerce Growth Associate | BathStory

Location: Koramangala, Bangalore | Experience: 1–3 years | Full-time |CTC: INR 5-7 lac

About BathStory

BathStory is building India's next-gen bathroom brand, combining design, technology and a differentiated buying experience. We are building a portfolio of bathroom products, starting with mirrors and floor drains, and expanding into taps, faucets, shower heads, washbasins and more.

About the role

We are looking for an E-commerce Growth Associate to help us grow BathStory's online revenue.

This is a hands-on growth role — not a catalogue or marketplace operations role.

You will own the e-commerce funnel from traffic → product discovery → add to cart → checkout → purchase, identify where customers are dropping off, and turn those insights into experiments and improvements.

What you'll do

• Analyse the e-commerce funnel and identify conversion bottlenecks
• Work hands-on with Shopify and Shopflo to improve the buying journey
• Monitor product, landing page and checkout performance
• Identify and run CRO experiments across pages, CTAs, offers, pop-ups, merchandising and checkout
• Use tools such as GA4, Microsoft Clarity/Hotjar and Shopify analytics to understand customer behaviour
• Work with the Brand & Creative team to identify what creatives, landing pages and product communication need to be created
• Work with the Performance Marketing team/agency to connect acquisition quality with actual revenue
• Identify growth opportunities across products, pricing, merchandising, bundles, SEO and customer journeys
• Make small website/Shopify changes yourself and coordinate larger changes with the UI/UX team
• Track experiments and measure their impact on conversion and revenue
  

Who we're looking for

• 1–3 years of experience in e-commerce, D2C, growth, digital marketing or product growth
• Analytical and comfortable working with numbers and data
• Curious about why customers buy or don't buy
• Comfortable with Shopify or eager to learn
• Strong execution mindset — someone who can take an idea from we should do this to it's live
• Good communication and ability to work across Brand, Performance and UI/UX teams
• High ownership and a bias towards experimentation

Bonus: Experience with Shopify, Shopflo, GA4, CRO/A/B testing, Meta/Google Ads, Hotjar/Clarity or basic HTML/CSS.

Important

This role is not primarily catalogue management, SKU listing, Amazon operations, inventory or order management.

We are looking for someone who wants to understand the funnel, find growth opportunities and make things happen.If you naturally look at a website and think Why isn't this converting better, we'd love to hear from you.