E-Commerce Executive - PPC ads (Skincare Startup)

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.
• Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.
• Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.
• Conduct keyword research and competitor analysis to improve campaign performance.
• Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.
• Manage advertising budgets and ensure efficient spend allocation.
• Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.
• Coordinate with marketplace account managers for promotional opportunities and ad support.
• Prepare weekly and monthly performance reports with actionable recommendations.
• Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

Good to have:

• Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
• 2–4 years of experience in PPC advertising for e-commerce or D2C brands.
• Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.
• Strong analytical skills with proficiency in Excel/Google Sheets.
• Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.
• Experience in the skincare, beauty, or FMCG industry is preferred.