About the Role
We are looking for a results-driven E-Commerce Executive (13 years experience) who can independently manage and scale our presence across leading e-commerce marketplaces. The ideal candidate will have strong expertise in product listing optimization and marketplace PPC advertising, with a clear focus on driving organic visibility, conversions, and ROAS. Exposure to B2B marketplace listings will be an added advantage.
Key Responsibilities
1. Marketplace & Product Listing Optimization (Primary Responsibility)
- Manage end-to-end product listings across Amazon, Flipkart, and other marketplaces.
- Conduct keyword research and optimize titles, bullet points, descriptions, backend keywords, and attributes to improve organic rankings and discoverability.
- Create and maintain high-quality catalogs including A+ / Enhanced Brand Content.
- Regularly audit listings for content accuracy, compliance, suppression issues, and catalog health.
- Monitor competitor listings, pricing, and keyword trends to identify growth opportunities.
2. Marketplace Advertising & PPC Management (Primary Responsibility)
- Plan, execute, and optimize PPC campaigns on Amazon Ads and Flipkart Ads (Sponsored Products, Sponsored Brands, Sponsored Display).
- Perform keyword mining, bid optimization, search term analysis, and budget allocation to improve ROAS, ACOS, and overall sales growth.
- Track and analyze key performance metrics such as CTR, CVR, ACOS, TACOS, and make data-driven optimizations.
- Coordinate with internal teams for ad creatives, banners, and promotional assets.
3. Promotions, Deals & Growth Activities
- Plan and execute marketplace promotions, deals, lightning offers, coupons, and sale events.
- Ensure timely participation in Amazon & Flipkart sale events.
- Support new product launches with listing optimization and ad strategies.
4. B2B Marketplace Management (Preferred)
- Manage basic product listings on B2B platforms such as IndiaMART, TradeIndia, Alibaba, or similar.
- Handle catalog uploads, product optimization, and inquiry coordination.
Tools & Platforms (Hands-on Experience Preferred)
Marketplace Platforms
- Amazon Seller Central
- Flipkart Seller Hub
- B2B portals: IndiaMART, TradeIndia, Alibaba
Advertising & PPC Tools
- Amazon Ads Console
- Flipkart Ads Manager
Keyword Research & Listing Optimization Tools
- Helium 10, Jungle Scout, DataHawk, SellerApp (or similar)
- Amazon Brand Analytics & Search Term Reports
Analytics & Reporting
- Amazon Business Reports
- Flipkart Sales & Ads Reports
- Google Analytics (basic understanding)
- Excel / Google Sheets (data analysis & reporting)
Content & Catalog Management
- Bulk upload / flat file templates
- A+ Content Manager
- Canva or similar tools for basic creatives (coordination level)
Desired Skills & Experience
- 13 years of hands-on experience managing Amazon & Flipkart marketplaces.
- Strong understanding of marketplace SEO, keyword research, and listing optimization.
- Proven experience running and optimizing marketplace PPC campaigns.
- Analytical mindset with strong data interpretation skills.
Good to Have (Added Advantage)
- Experience with Shopify / D2C websites.
- Exposure to Meta Ads or Google Ads (supporting role).
- Understanding of SEO, digital marketing fundamentals, and CRO.
- Experience coordinating product photography and creative assets.
