E-commerce Content Writer | 3rd Party Payroll

E-commerce Content Writer

Location: Gurgaon

Job Type: Contract 1 Year

About the Role:

adidas is looking for a creative and detail-oriented E-commerce Content Writer to join our team. The ideal candidate will have prior experience writing content specifically for Retail or Fashion E-commerce platforms. You will be responsible for crafting compelling product descriptions, category content, promotional copy, SEO-driven content, and other digital assets that enhance the online shopping experience and drive conversions.

Key Responsibilities:

• Write clear, concise, and persuasive product descriptions, titles, and bullet points tailored to fashion and lifestyle e-commerce listings.
• Collaborate with SEO and marketing teams to produce optimized content that drives organic traffic.
• Create engaging content for banners, landing pages, email campaigns, and social media channels.
• Ensure all content aligns with adidas brand tone, style, and voice across platforms.
• Conduct regular competitor analysis and market research within the fashion retail segment.
• Audit and update existing content for accuracy, consistency, and performance.
• Work closely with the design, merchandising, and product teams to understand and highlight key product features and benefits.

Requirements:

• Bachelor's degree in English, Marketing, Communications, Journalism, or related field.
• 13 years of experience in content writing specifically within Retail or Fashion E-commerce.
• Excellent command of English grammar and writing styles.
• Experience with SEO best practices, keyword integration, and e-commerce optimization.
• Familiarity with CMS platforms (e.g., Shopify, WordPress, Magento) is a plus.
• Strong attention to detail and ability to meet tight deadlines.
• A good understanding of fashion, footwear, and lifestyle products is highly preferred.