E-commerce Ads Specialist

Company Description

MSI Communications Calicut was established in 2016 as a retail store specializing in mobile accessories. Over time, the company expanded into the distribution of electronic gadgets and mobile accessories, becoming a trusted name within the industry.

Role summary

This is a full-time, on-site role located in Kozhikode for an E-commerce Ads Specialist. The primary responsibility of this role is to Manage and optimize advertising campaigns across E-commerce and Quick Commerce platforms to drive sales, visibility, and profitability.

Key Responsibilities

• Create, launch, and optimize ad campaigns.

• Manage budgets, bids, keywords, and campaign performance.

• Improve ROAS, ACOS, TACOS, CTR, and Conversion Rate.

• Conduct keyword research and competitor analysis.

Qualifications

• Hands-on experience with Amazon Ads, Flipkart Ads, and Blinkit Ads.

• Experience in campaign setup, optimization, budget management, and reporting.

• Good Excel and analytical skills.