Job Description
The Salesforce Marketing Cloud Developer will be responsible for endtoend design, development, and execution of marketing automation and digital engagement capabilities on Salesforce
Marketing Cloud (MC). The role focuses on building scalable journeys, personalization logic, automations, data models, and channel integrations that enhance customer engagement across email, mobile, web, and advertising platforms.
The developer will work with business, architects, and crossfunctional teams to enable highquality ESaaS digital marketing solutions.
Responsibilities
- Marketing Cloud Development
Design and build solutions using Email Studio, Journey Builder, Automation Studio, Mobile Studio, Cloud Pages, and Content Builder.
Develop custom personalization logic using AMPscript, SSJS, SQL, and Data Extensions.
Build and optimize customer journeys including onboarding, nurture, upsell, retention, and lifecycle campaigns.
Implement automations for ETL workflows, data segmentation, audience management, and triggered campaigns.
- Data & Platform Integration
Use Marketing Cloud Connect to integrate Salesforce CRM with Marketing Cloud.
Map CRM data models to Marketing Cloud DE structures, ensuring alignment with ESaaS data architecture.
Work with REST/SOAP APIs for transactional messages, real-time events, and channel triggers.
- Campaign Enablement & Optimization
Enable personalization, dynamic content rules, multi-step decision splits, and cross-channel orchestration.
Optimize send strategies, inbox placement, and email deliverability.
Support A/B testing, performance analysis, and continuous improvement.
- Technical Architecture Support
Translate business and marketing requirements into scalable technical designs.
Collaborate with architects for multi-cloud (Sales, Service, MC) solution alignment.
Ensure adherence to platform governance, security, and compliance standards (CAN-SPAM, GDPR, opt-ins).
- DevOps & Release Management
Manage deployments through packages, Git-based workflows, Copado/DevOps pipelines.
Maintain version control for journeys, scripts, and automations.
- Quality Assurance & Documentation
Conduct unit testing, integration testing, and support UAT cycles.
Maintain documentation for journeys, automations, architecture, data flows, and reusable assets.
Qualifications
- Hands-on experience with:
- Journey Builder
- Automation Studio
- Email Studio & Mobile Studio
- AMPscript & SSJS
- SQL for Marketing Cloud (queries, joins, segmentation)
- Cloud Pages & Landing Pages
- Strong understanding of Salesforce CRMMC integration, synchronized data sources, and contact model.
- Knowledge of Send Classification, Delivery Profiles, Sender Authentication, and marketing governance.
- Experience working with API-triggered sends, event notifications, and real-time messaging.
About Us
At Zensar, we're
experience-led everything. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose:
Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is
ONE with Client - a set of four core values that reflect who we are and how we work:
One Zensar, Nurturing, Empowering, and Client Focus.
Part of the $4.8 billion RPG Group, we're a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.
We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.
