Role Purpose
Lead and scale Purplle's regional channel distribution across North India by driving offline sales growth, expanding and optimizing distribution networks, owning regional P&L, and building high-performing teams across GT and MT channels.
Key Responsibilities:1. Own regional channel distribution strategy, AOPs, and P&L for North India.
- Drive revenue growth, market share, and profitability across offline channels.
- Build, scale, and strengthen distribution networks (CFAs, distributors, retail partners).
- Oversee primary & secondary sales, collections, and trade investments.
- Lead geo-expansion, counter additions, and outlet-level productivity.
- Execute go-to-market strategies, including product launches and promotions.
- Develop and lead large, multi-layered sales teams (RSMs, ASMs, SOs, field force).
- Partner with Marketing, Supply Chain, Finance, and IT to ensure execution excellence.
- Provide market intelligence, competitive insights, and corrective action plans to leadership.
Key Skills & Experience
- 1015 years of experience in regional channel distribution / offline sales (FMCG, Beauty, Retail).
- Strong P&L ownership, channel management, and trade marketing expertise.
- Proven ability to build, scale, and lead multi-state teams.
- Experience across GT, MT, and distributor-led models.
- Strategic, execution-focused leader with strong stakeholder management skills.
About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhousesFACES CANADA, Good Vibes, Carmesi, Purplle, and NY Baeoffering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.
