District Coordinator – Agri Sales & Field Operations

Job Description

Company: 4th Phase Water Technologies Pvt Ltd (Jiva Water)

Role: District Coordinator – Agri Sales & Field Operations

Locations: Ooty / Krishnagiri

Employment Type: Full-time (Monday to Friday)

Open Positions: 2

Experience Required: 3–4 Years

Joining: Immediate

About the Company

At Jiva Water Farm Devices, we are solving critical agricultural challenges at the irrigation 

level. Our inline, non-electric, non-chemical water devices are designed to improve:

• Soil fertility 

• Soil moisture retention and water-use efficiency

• Nutrient availability and crop yield 

• Nutritional quality of agricultural produce 

These outcomes are field-proven through multi-crop trials and validated by independent 

research institutions. We work closely with farmers, FPOs, and agribusiness ecosystems to 

enable sustainable and scalable agricultural transformation.

About the Role

We are looking for a highly driven District Coordinator to lead on-ground sales and farmer 

engagement within a district. This is a field-intensive role focused on working closely with 

Farmers, Dealers, FPOs (Farmer Producer Organizations), and agri-ecosystem partners 

to drive adoption of Jiva Water's irrigation solutions.

Key Responsibilities

• Build and manage relationships with: 

o Farmers 

o Dealers and distributors 

o FPOs (Farmer Producer Organizations)

o Contract farming companies 

o Greenhouse farmers and exporters 

• Generate leads through: 

o Farmer meetings and village-level interactions 

o FPO engagement programs 

o Field visits and demonstrations 

• Plan and execute: 

o Farmer awareness programs 

o FPO meetings and cluster-level discussions 

o Product demonstrations and trial plots 

• Convert trial plots into large-scale sales across farmer groups and FPO networks 

• Drive regular follow-ups and ensure high conversion rates 

• Increase brand visibility across the district through strong on-ground presence 

• Gather market insights, farmer feedback, and competitor intelligence 

What You'll Do (Mandate)

• Visit farmers, dealers, and FPOs regularly 

• Conduct farmer meetings and FPO engagement sessions 

• Identify cluster-based opportunities through FPOs 

• Ensure successful execution and tracking of trial plots 

• Scale adoption across farmer networks and FPO ecosystems

Who Can Apply

• 3–4 years of experience in agri sales/marketing: 

o Drip irrigation (preferred) 

o Pump sales 

o Agri-inputs or farm tech 

• Strong network with farmers and FPOs in the local district

• Proven experience in conducting farmer meetings and group mobilization 

• Comfortable with extensive fieldwork and travel 

• Self-driven, result-oriented, and proactive 

• Entrepreneurial mindset with strong ownership 

• Languages known: Must be able to speak Tamil and English.

Why Join Us

• Work directly with farmers and FPO ecosystems at the grassroots level 

• Be part of sustainable agriculture transformation 

• High-impact role with strong growth potential 

• Opportunity to scale innovative Agri-tech solutions across districts