Company: California Nutralife Global Wellness Inc.
Location: Mumbai (On-site)
Industry: Personal Care / Personal Hygiene
Experience: Minimum 3 yrs
Salary: ₹6–8 LPA
Employment Type: Full-Time
About the Role
California Nutralife Global Wellness Inc. is looking for a General Trade (GT) Distribution Sourcing Manager to lead distributor appointment and market expansion activities for its personal hygiene and personal care portfolio. The role will focus on identifying, evaluating, onboarding, and activating distributors, super stockists, and channel partners across key markets. Candidates with strong FMCG distribution experience and an established distributor network are preferred.
Key Responsibilities
Distributor & Super Stockist Appointment
- Identify and appoint distributors, super stockists, and channel partners across assigned territories.
- Develop a strong GT distribution network for personal hygiene and personal care products.
- Evaluate distributor infrastructure, financial capability, sales team strength, and market coverage.
- Negotiate commercial terms and finalize distributor agreements.
General Trade Market Expansion
- Expand product availability across retail outlets, chemists, cosmetic stores, supermarkets, and FMCG counters.
- Drive geographic expansion into new cities, districts, and territories.
- Build distribution coverage and improve market penetration.
- Identify white-space opportunities and new distribution markets.
Distributor Activation & Management
- Ensure newly appointed distributors are operational and actively generating secondary sales.
- Coordinate with sales teams to drive retailer onboarding and product placement.
- Monitor distributor performance and productivity.
- Conduct regular distributor business reviews.
Channel Development
- Develop strategies for increasing retailer reach and outlet coverage.
- Support trade schemes, retailer promotions, and market activation programs.
- Work closely with field sales teams to achieve distribution targets.
- Improve product visibility and availability in General Trade channels.
Market Intelligence
- Track competitor distribution networks and market activities.
- Identify emerging markets and channel opportunities.
- Gather distributor and retailer feedback for business growth.
- Maintain distributor database and territory mapping reports.
Required Skills
- General Trade (GT) Distribution
- Distributor Appointment
- Distributor Sourcing
- Super Stockist Development
- FMCG Channel Sales
- Retail Distribution
- Market Expansion
- Territory Development
- Secondary Sales
- Outlet Expansion
- Dealer Network Development
- FMCG Sales Operations
- Business Development
- Channel Partner Acquisition
- Trade Marketing
- Distributor Management
Preferred Industry Background
Experience in one or more of the following:
- Personal Hygiene Products
- Handwash & Sanitizers
- Personal Care
- Skincare
- Cosmetics
- FMCG
- OTC Products
- Consumer Goods
- Household Care Products
Candidate Profile
- Minimum 3 years of experience in FMCG General Trade distribution.
- Proven experience in distributor appointment and market expansion.
- Strong distributor and super stockist network across assigned regions.
- Ability to travel extensively for distributor development.
- Excellent negotiation and relationship management skills.
- Experience working with FMCG, personal care, skincare, hygiene, or wellness brands preferred.
Compensation
- Salary: ₹6–8 LPA
- Travel allowance as per company policy
About California Nutralife Global Wellness Inc.
California Nutralife Global Wellness Inc. is a global consumer packaged goods (CPG) company headquartered in California, US that wholly owns and operates a diversified portfolio of brands across Skincare (California Skin+), FMCG (NutraChips, NutraBites, NutraCookies), Personal Care (Derma+), Nutraceuticals (NutraGummies) and much more.
Why Join Us
- Opportunity to build distribution for fast-growing wellness and personal care brands.
- High ownership role with direct impact on business growth.
- Exposure to national distribution expansion.
- Fast-track career growth in FMCG and consumer brands.
