Director / VP - Product (Growth, Revenue

Role & Responsibilities

● Stakeholder leadership across functions — Drive alignment across Product, Marketing, Sales, Data

Science, CRM, and Business. Translate competing priorities into a coherent growth strategy and get

diverse stakeholders moving in the same direction — this is the most critical and most complex part of

the role.

● PM team building and mentorship — Build, mentor, and manage the revenue pod PMs. Set a high bar,

create a culture of ownership and structured experimentation, and develop the next generation of

growth PMs at PW.

● End-to-end revenue funnel — Own PW's unified growth charter, driving metrics across the full funnel:

● Acquisition: Signup success rate, CAC efficiency

● Activation: First session success, early engagement milestones

● Conversion: Free-to-paid conversion, checkout completion, funnel drop-offs

● Monetisation: ARPU, renewal rates, LTV/CAC ratio

● Upsell and cross-sell — Build upsell and cross-sell frameworks that surface the right offer to the right

learner at the right moment — maximising lifetime value across PW's learning categories.

● Conversion optimisation and experimentation — Architect A/B and multivariate testing pipelines, pricing

experiments, and personalisation engines to drive continuous funnel uplift.

● Unified revenue charter — Bring SalesTech,

Ideal Candidate

• Strong Growth Product Leader / Growth PM / Monetisation Product Leader profile
• Mandatory (Experience 1) – Must have 11+ years of Product Management experience, with strong exposure to Growth, Revenue, Monetisation, Conversion or Consumer Growth charters
• Mandatory (Experience 2) – Must have led end-to-end growth funnels including lead generation → activation → free-to-paid conversion → checkout → upsell/cross-sell → renewal → customer lifetime value (LTV).
• Mandatory (Experience 3) – Strong hands-on experience in Conversion Rate Optimisation (CRO), A/B testing, funnel analytics, cohort analysis, experimentation frameworks and growth metrics ownership.
• Mandatory (Experience 4) – Must have experience building and scaling monetisation engines such as checkout optimisation, cart enhancement, subscription journeys, pricing strategy, cross-sell/upsell mechanisms and revenue-led product initiatives.
• Mandatory (Experience 5) – Strong experience owning growth KPIs like Signup Success Rate, Conversion %, ARPU, CAC, LTV, Renewal Rate and Funnel Drop-offs.
• Mandatory (Experience 6) – Must have led and mentored Product Managers / Growth Pods / Cross-functional Product teams and should have experience managing senior stakeholders.
• Mandatory (Experience 7) – Must have worked on high-scale B2C products/platforms (1M+ MAU preferred) with significant traffic and customer journeys
• Mandatory (Company) – Candidates from top consumer internet / B2C / EdTech / FinTech / E-commerce / Subscription businesses / high-scale digital platforms
• Preferred (Experience 1) – Experience with loyalty programs, retention loops, customer engagement journeys or repeat purchase frameworks will be highly preferred