Director - Performance Marketing

Experience: 8- 12 years

Location: Gurugram

About Cuemath

Cuemath is the world's highest-rated math learning platform, trusted by 10,000+ families across the US. We make students MathFit through personalized 1:1 live learning focused on deep

understanding, problem-solving, and real-world application.

Role Overview

We're looking for a data-driven Performance Marketing professional to scale customer

acquisition across global markets. You'll own campaign execution, optimization, and growth

across paid digital channels while working closely with creative, product, and analytics teams.

Key Responsibilities

Plan, execute, and optimize performance campaigns across Google Ads, Meta Ads, and other paid channels.

Manage lead-gen, app install, and conversion-focused campaigns across multiple geographies.

Track and improve CPL, CAC, ROAS, and funnel conversion rates.

Conduct A/B tests across Creatives, Hooks, Videos, ad formats, landing pages and audience targeting to consistently improve CTRs, CVRs, and CPLs.

Create and maintain daily, weekly, and monthly performance reports aligned with business targets.

Analyze campaign performance using GA, platform dashboards, and internal tools.

Own budget pacing, scaling decisions, and performance reporting.

Identify new audience segments, targeting strategies, and growth opportunities.

Coordinate with CRM, sales, and analytics teams to improve lead quality and outcomes.

Drive competitive analysis to refine messaging and strengthen positioning in the K-12

EdTech space.

Required Skills & Experience

5-8 years of hands-on experience in Performance Marketing / Growth Marketing

Managed a monthly ad budget of 1 Crore

Strong experience with Google Ads & Meta Ads

Proven track record in lead generation or app campaigns

Solid understanding of funnels, attribution, and performance metrics

Strong analytical skills with a data-first mindset

Ability to work in fast-paced, high-ownership environments.

Good to Have

Experience with Snapchat Ads & Tiktok Ads

Exposure to international markets (India ,US, MEA,UK, Australia, APAC)

Familiarity with marketing automation or CRM tools

Experience in edtech, consumer tech, or subscription-based businesses

What We Offer

High-ownership role with direct impact on business growth

Opportunity to work on global markets.

Fast-paced learning environment with strong mentorship.

Competitive compensation and growth opportunities.