Director of Marketing Operations

About Multiplier

Multiplier is the world's leading global human platform, helping companies hire, manage, and pay talent across 150+ countries. Through our EOR, Global Payroll, Contractor-on-Record, and PEO solutions, we manage the complexities of local compliance, contracts, payroll, benefits, and taxes — empowering a borderless working world. Marketing is a core revenue engine at Multiplier, and Marketing Operations is the connective tissue that makes that engine measurable, efficient, and scalable.

The Role

You will own marketing operations end-to-end: budget, systems, measurement, lead lifecycle, processes, and the operational handshake with Sales and Revenue Operations. You'll be the person who turns marketing intent into a disciplined, instrumented motion — and the partner Marketing leadership relies on for clear, evidence-based answers on what's working and where to invest next. The role works hand-in-glove with Sales Ops and Partnerships, ensuring marketing-sourced pipeline flows cleanly into both the direct sales motion and the partner ecosystem that together drive Multiplier's revenue.

What You'll Own

1. Budget Management & Marketing ROI Own the marketing budget end-to-end — planning, allocation, tracking, reforecasting, and vendor spend. Build the ROI lens across channels, campaigns, and programs. Make trade-off conversations (where to double down, where to cut) data-driven rather than opinion-driven, and own the budget management platform that powers it.

2. ICP Definition & Audience Management Own the operational definition of our ICP and sub-segments across geographies, industries, and company sizes. Translate ICP into targetable audiences across paid, owned, outbound, and partner channels. Maintain the account and contact frameworks marketers rely on to target the right buyers in the right stage.

3. Funnel Analytics, Attribution & Lead Quality Measurement Build and maintain the marketing funnel — volume, velocity, conversion, and quality at every stage. Own the attribution model (first-touch, multi-touch, or custom blends) and ensure it produces decisions, not debates. Define and report on lead quality, MQL→SQL→opportunity progression, marketing-sourced and marketing-influenced pipeline and revenue.

4. Funnel Optimization & RevOps Partnership Partner with Sales Ops / RevOps to improve handover quality and conversion across the funnel. Own SLAs, lead routing logic, and the lead-to-opportunity handshake. Drive continuous improvement on conversion rates through experimentation, process redesign, and shared definitions with Sales.

5. Marketing Tech Stack & Vendor Management Own the full marketing tech stack: marketing automation, CRM integration, lead routing and enrichment, events platform, ABM tooling, budget management, attribution, and analytics. Decide build vs. buy, lead vendor selection and contract negotiation, and ensure the stack stays coherent rather than sprawling.

6. Lead Lifecycle Management Define and operate the rules of the road for every lead — scoring, grading, nurture entry/exit, recycling, and archival. Decide when a lead is worked, when it goes to nurture, when it's archived. Keep the database clean, segmented, and usable, with hygiene processes that scale.

7. Marketing Communications & Contact Governance Own how, when, and how often we contact prospects and customers. Build the contact governance and communications cadence framework — frequency caps, suppression logic, channel orchestration, and consent management. Ensure marketing communications are coordinated across teams and don't fatigue the database.

8. Data Quality, Compliance & Privacy Own the integrity of the marketing database — deduplication, enrichment, standardization, and ongoing hygiene. Ensure full compliance with global data privacy regulations (GDPR, CCPA, and regional equivalents across the markets we operate in), including consent capture, audit trails, and data subject rights workflows.

9. Process Design & Campaign Operations Build the operational backbone marketers run on: campaign naming conventions, UTM and tagging standards, taxonomy, approval workflows, and QA processes. Provide campaign operations support to Demand Gen, Field, and Product Marketing so campaigns launch reliably, on time, and trackably.

10. Reporting & Marketing Analytics Build the dashboards and reporting cadence Marketing leadership uses to run the function — weekly operating reviews, QBRs, and Board-ready marketing metrics. Translate data into insights and recommendations the CMO can act on.

11. Team Leadership Build, lead, and develop the marketing operations team. Set the bar for craft, hire well, mentor effectively, and create a function that scales with the business.

What You Bring

• 8+ years in marketing operations or revenue operations, with at least 3 years leading the function and managing a team
• Deep B2B SaaS experience; global / multi-region marketing motions strongly preferred
• Hands-on fluency with marketing automation (HubSpot, Marketo, or equivalent), Salesforce, attribution and analytics tooling
• Strong analytical foundation — comfortable with funnel math, cohort analysis, ROI modeling, and turning ambiguous business questions into measurable answers
• Demonstrated ownership of multi-touch attribution models in a B2B funnel
• Track record of partnering closely with Sales Ops / RevOps on lead handover, attribution, and shared definitions
• Working knowledge of global data privacy regulations (GDPR, CCPA, regional equivalents)
• Operator's instinct: you build clean processes, write the rules down, and hold the line on data hygiene

Bonus Points

• Experience in HR tech, fintech, or other regulated B2B SaaS
• Worked in companies with a meaningful partner channel contribution to revenue
• Comfortable in environments where marketing ops, sales ops, and RevOps overlap and need clear ownership lines drawn