Director of Growth ScreenXchange
Location: Pune, Maharashtra
Type: Full-Time
Travel Requirement: Up to 35%
About the Role
This is a key executive, entrepreneurial position responsible for defining, aligning, and executing the complete Go-To-Market strategy for Background Verification Products. You will own the revenue engine, driving growth through strategic brand positioning, effective lead generation, and scalable sales execution.
Key Responsibilities
1. Strategy & Vision (The Entrepreneurial Core)
- Develop and own the overarching, integrated Sales and Marketing Strategy to achieve aggressive revenue and market share goals.
- Conduct continuous market research, competitive analysis, and customer segmentation to identify new growth opportunities.
- Define the ideal Customer Journey and Buyer Personas, ensuring all touchpoints (marketing and sales) are optimized for conversion.
- Set and manage a unified Sales and Marketing Budget and be accountable for the ROI of all growth-related spend.
2. Sales Leadership & Execution
- Oversee the entire sales cycle, from lead qualification to deal closure and post-sale account management.
- Establish clear sales targets, pipeline metrics, and forecasting methodologies.
- Develop and implement scalable sales processes, training, and enablement materials (e.g., pitch decks, competitive intelligence).
- Personally engage in high-value or strategic sales opportunities and key client relationships.
3. Marketing Leadership & Brand
- Drive all marketing initiatives, including Digital Marketing (SEO/SEM), Content Marketing, PR, Social Media, and Lead Generation campaigns.
- Develop and maintain a strong, consistent Brand Identity and Messaging across all channels.
- Oversee the selection and utilization of the MarTech/SalesTech Stack (e.g., CRM, Marketing Automation) to ensure data flow and reporting are seamless.
4. Team & Operational Leadership
- Recruit, mentor, and lead high-performing, collaborative Sales and Marketing teams.
- Foster a culture of data-driven decision-making, using analytics to measure performance, identify friction, and inform strategy.
- Establish Service Level Agreements (SLAs) between the sales and marketing teams to define lead quality, hand-off processes, and follow-up timelines.
Required Skills & Qualifications
The individual for this role needs a rare combination of strategic vision and hands-on execution skills. 12 to 15 years of relevant experience.
Technical & Hard Skills (The Doer Skills)
- Full-Funnel Expertise: Deep understanding of the entire customer acquisition process, from awareness and lead generation (Marketing) to pipeline management and closing (Sales).
- Data & Analytics: Proven ability to define key metrics (e.g., CPA, CLV, CAC, conversion rates), analyze data, and use it to drive strategic decisions.
- CRM & MarTech Proficiency: Mastery of Customer Relationship Management (CRM) and Marketing Automation platforms
- Financial Acumen: Experience with revenue forecasting, budgeting, and understanding P&L.
- Market Research: Ability to conduct and interpret market, customer, and competitive analysis to inform strategic direction.
Leadership & Soft Skills (The Leader Skills)
- Strategic Thinking: Ability to see the big picture and translate company goals into actionable, measurable sales and marketing plans.
- Exceptional Communication: Outstanding written and verbal communication skills, including public speaking, C-level presentations, and team motivation.
- Conflict Resolution: Proven ability to manage disagreements and friction points between sales and marketing personnel, focusing everyone on the shared revenue goal.
- Delegation & Empowerment: Ability to build a strong team and trust them to execute, focusing the leader's time on high-level strategy and coaching.
Entrepreneurial & Global Acumen (Significant Plus)
- Product-Market Fit Experience:Proven experience as an entrepreneur/founder of a software product company, or a senior leader responsible for successfully bringing new products or significant features to market.
- Go-To-Market Architect: Demonstrated ability to build a comprehensive, repeatable, and scalable Go-To-Market (GTM) strategy from the ground up.
- Entrepreneurial Drive: Highly autonomous, resourceful, and thrives in an ambiguous, fast-paced environment with a strong bias toward action, rapid iteration, and calculated risk-taking.
