Director of Brand Communications

Director, Brand and Corporate Communications

Location: Bangalore (Work from office)

Experience: 15+ years

Employment Type: Full-time

About the Role

We are hiring a Director of Brand and Corporate Communications to own how the company is seen by customers, media, policymakers, industry bodies and future employees. You will lead brand architecture across multiple products, the corporate narrative, PR and public affairs, thought leadership and employer brand.

This is a senior leadership role. It needs someone who has built brands at portfolio level and has also run brand campaigns hands-on. Pure PR, social media or marketing execution profiles will not fit.

What You Will Do

• Define and manage brand architecture across a multi-product portfolio (master brand vs sub-brands, positioning, naming and visual identity).
• Own the company's external voice: corporate narrative, media relations, spokesperson strategy and reputation.
• Build thought leadership through flagship research reports, policy positioning (GST, compliance, digitisation) and work with industry bodies such as FICCI and CII.
• Design community, influencer and founder programs, and set the calendar and standards for them.
• Lead employer brand with HR: talent attraction positioning, LinkedIn company presence and internal communications.
• Run a Brand Council with Product, Revenue Marketing and GTM leaders to approve positioning and key brand moments.
• Track brand health through share of voice, brand recall, reputation and employer brand metrics.
• Manage creative, PR and media agencies.
• Support corporate communications in international markets (Middle East, East Africa, Bangladesh, Nepal).

What We Are Looking For

• 15+ years in Brand, Corporate Communications, PR or Corporate Reputation.
• Brand experience in at least two of these three: Agency, Consumer (B2C), B2B.
• Has built or restructured brand architecture in a multi-product or house-of-brands company.
• Has owned a company's external voice, including PR, media, reputation and thought leadership.
• Has built employer brand with HR and improved LinkedIn presence and talent attraction.
• Has handled brand campaigns hands-on, not only PR campaigns.
• Strong executive presence, able to influence CXOs and business heads.

Good to Have

• Background in fintech, financial services, SaaS or tech-led companies
• Experience with policymakers and government stakeholders
• Exposure to MSME or SMB audiences

Why Join

• Shape the brand of a company used by millions of businesses
• Lead brand strategy across fintech, education and AI products
• Fuel and commute reimbursement, sponsored family vacation, loyalty cash rewards

Brand Strategy, Corporate Communications, Brand Architecture, Public Relations, Employer Branding, Thought Leadership, Reputation Management, Media Relations, Integrated Marketing Communications, Stakeholder Management, Agency Management, Internal Communications

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