Director of AI Marketing

Job Title: Director of AI Marketing (CoTester)

Location: Pune / On-site

Department: Marketing

Reporting to: CMO / CEO

Experience: 8–12+ years (3–5+ years leading teams)

Type: Full-time

About CoTester

CoTester is building the next generation of AI-powered software testing — enabling QA teams and engineering leaders to automate faster, test smarter, and ship with confidence. We're not just another test automation tool — we're creating an intelligent testing co-pilot that changes how modern teams build software.

Role Overview

We're looking for a Director of AI Marketing to lead and scale CoTester's marketing strategy — focused on positioning, growth, and category creation. This role demands someone who understands AI-led product storytelling, can build high-impact GTM strategy, and can drive growth through content, community, partnerships, and performance marketing.

This is a leadership role where you will define the voice of CoTester, shape the narrative of AI in testing, and directly influence revenue growth.

Key Responsibilities:

1) AI Product Positioning & Messaging

• Own CoTester's positioning, value messaging, and narrative in the AI testing space.

• Translate complex AI capabilities into simple, high-impact customer stories.

• Build differentiated messaging against competitors (AI testing, automation platforms, cloud

testing players).

2) Category & Thought Leadership

• Establish CoTester as a category leader in AI-driven software testing.

• Drive executive and brand credibility through content, speaking, and opinion-led marketing.

• Create a repeatable system for thought leadership: blogs, LinkedIn, podcasts, webinars, reports.

3) Growth & Demand Generation

• Build and scale acquisition channels (SEO, content, performance marketing, paid social, email).

• Drive pipeline and revenue via high-converting campaigns and lead-to-SQL systems.

• Improve conversion rates across funnel stages (lead trial/demo POC close).

4) PLG + Product Marketing Strategy

• Work closely with Product and Engineering to launch AI features and enhancements.

• Build GTM plans and product launch playbooks.

• Improve onboarding, activation, and retention through lifecycle and in-product marketing.

5) Community, Partnerships & Influencers

• Grow a community of testers, automation engineers, and QA leaders around CoTester.

• Build partner marketing motions with consulting firms, QA communities, and tool ecosystems.

• Collaborate with influencers and practitioners in QA/DevTools to drive adoption.

6) Team Leadership & Marketing Operations

• Lead and scale a performance-oriented marketing team (content, demand gen, design, PMM).

• Implement strong reporting and analytics dashboards (CAC, conversion, pipeline velocity, ROAS).

• Drive experimentation culture: rapid iterations and campaign optimization.

How to Apply:

We want to hear from you! Please submit your resume to [Confidential Information] with the subject line: Director of AI Marketing - TestGrid

TestGrid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees