Company Overview
Forescout Technologies, Inc. is a global cybersecurity leader delivering automated, vendor-agnostic solutions to identify, protect, and ensure compliance of IT, IoT, IoMT, and OT assets. Trusted by Fortune 100 firms and governments for over 20 years.
Job Summary
The Director, Marketing leads regional marketing teams across APJ and META to develop and execute customer-focused programs that grow sales pipelines and accelerate revenue opportunities. This role partners with Sales and Global Marketing to align strategies and drive measurable business growth.
Responsibilities
- Inspire, align, motivate, coach, and guide marketing teams in India and Dubai to achieve regional objectives.
- Advise Corporate Marketing with data-driven recommendations to enhance pipeline generation, acceleration, conversion, and brand awareness in APJ & META.
- Align regional marketing strategies, tactics, and operations with Global Marketing goals and campaigns to support annual objectives.
- Collaborate with APJ & META Sales Leadership and Global Marketing to determine regional and country marketing investments.
- Partner with Channel Leadership to expand channel business and increase run rate revenue.
- Develop detailed, integrated marketing plans with appropriate marketing mix, managing budgets and reporting cadence to meet high-growth sales and pipeline targets.
- Build infrastructure to drive demand and create an integrated sales funnel for lead generation using regional insights.
- Maintain and present qualitative and quantitative metrics to Sales leadership quarterly, assessing program effectiveness and ROI.
- Facilitate all APJ & META marketing communications and activities, enabling team members to effectively convey Forescout's value and differentiation to diverse stakeholders.
- Direct and guide Business Development Representatives (BDRs) in account-based sales plans to uncover and qualify new opportunities in named accounts.
- Manage inbound lead generation and nurture prospect pipelines, ensuring team performance meets call, email, and contact metrics aligned with Sales Leadership expectations.
- Provide direct marketing support to ANZ, ASEAN, and Japan regions by planning, executing, and optimizing integrated marketing campaigns (PR, seminars, events, webinars, email, telesales, online campaigns).
- Lead and participate in hosting and attending regional events to increase brand presence and generate leads.
- Track ROI metrics to evaluate awareness, lead generation, and sales acceleration initiatives.
- Coordinate with global teams to manage marketing procurement and operational processes, including list uploads, campaign code creation, creative requests, and purchase orders.
Required competencies and certifications
- Proven success with 10+ years marketing experience in network or security technology.
- 12+ years of field and channel marketing experience.
- Expertise in building opportunity pipelines from physical and digital marketing activities for high-growth technology companies.
- Experience establishing regional marketing infrastructure from the ground up.
- In-depth knowledge of enterprise networking and security trends.
- Demonstrated ability to achieve goals, focus on market success, and deliver results with urgency.
- Experience executing lead and demand generation programs including seminars, events, webinars, email, telesales, and online campaigns.
- Strong analytical skills with comfort using data for decision-making experience with SFDC and Marketo is a plus.
- Leadership and collaboration skills to drive deliverables with internal teams and third-party vendors.
- Self-starter with sound judgment to make effective, timely decisions based on analysis and experience.
- Strong written and verbal communication skills, effective in formal and informal settings with senior executives, peers, and partners across cultures.
- Willingness to travel up to 40% depending on business needs.
Preferred competencies and qualifications
- Bachelor's degree or equivalent sales experience.
- MBA is a plus.
