Director Integrated Marketing

Position Summary

The Director, Integrated Marketing is responsible for developing and executing Hyatt's integrated, customer-facing marketing programs across India & SWA that drive awareness, demand and commercial performance across Hyatt's hotels, destinations and experiences.

The role brings together commercial priorities-including Food & Beverage, Weddings, MICE, seasonal campaigns, destination marketing, lifestyle experiences, social media and strategic partnerships-into integrated campaigns that engage customers across paid, owned and earned channels.

Working closely with Brand Marketing, Digital, Commercial Services, Operations, Loyalty and hotel teams, the Director ensures Hyatt's commercial propositions are brought to market through compelling campaigns, partnerships and content that strengthen customer engagement, increase direct revenue and support hotel performance.

Key Responsibilities:

Integrated Marketing Strategy

.Develop and execute the annual Integrated Marketing strategy for India & SWA, aligned with Hyatt's commercial objectives and business priorities.

.Build an annual marketing calendar that integrates key commercial moments including seasonal campaigns, destination promotions, Food & Beverage initiatives, weddings, wellbeing, luxury experiences and other revenue-driving opportunities.

.Translate business priorities into customer-centric marketing campaigns that drive awareness, consideration, bookings and incremental revenue.

.Identify opportunities to create scalable marketing platforms that can be leveraged across multiple hotels while remaining locally relevant.

.Work closely with Commercial Services and hotel leadership to prioritise marketing investment based on business needs and market opportunities.

Seasonal Campaigns & Commercial Promotions

.Lead the planning and execution of Hyatt's major seasonal campaigns across India & Southwest Asia including festive periods, holidays, summer travel, staycations, gifting and other demand-generation opportunities.

.Develop integrated campaign toolkits, promotional strategies and activation plans that hotels can localise for their markets.

.Ensuring campaigns are commercially driven, customer-centric and coordinated across all marketing channels.

.Measure campaign effectiveness and optimise future seasonal initiatives based on customer insights and business performance.

Food & Beverage Marketing

.Develop regional marketing initiatives that strengthen Hyatt's Food & Beverage positioning across restaurants, bars, lounges and culinary experiences.

.Partner with hotel F&B teams to create campaigns that drive covers, increase local awareness and build destination dining credentials.

.Lead regional promotions around chef collaborations, restaurant launches, culinary festivals, beverage programmes and signature dining experiences.

.Build scalable F&B marketing programmes that can be adapted across multiple hotels.

Weddings, Celebrations & Social Events

.Develop integrated marketing campaigns that position Hyatt as a preferred destination for weddings, celebrations and social events.

.Create customer acquisition programmes across weddings, pre-wedding celebrations, family occasions and milestone events.

.Partner with hotels to develop compelling content, digital assets and promotional campaigns that generate qualified leads.

.Support commercial teams with regional campaigns that strengthen Hyatt's market leadership in the wedding segment.

Lifestyle Marketing & Strategic Partnerships

.Develop marketing programmes around Hyatt's lifestyle, wellbeing and experiential platforms that enhance brand desirability and customer engagement.

.Identify and activate partnerships with organisations and brands that align with Hyatt's positioning, such as fitness, wellness, sports, arts, entertainment and cultural platforms.

.Lead the regional activation of partnerships including initiatives similar to HYROX, Peloton, Sundance Film Festival and other strategic collaborations.

.Work closely with Brand Marketing to ensure partnerships complement Hyatt's brand positioning while focusing on customer acquisition and commercial impact.

.Measure partnership effectiveness through customer engagement, media value, revenue contribution and brand visibility.

Social Media Strategy & Content

.Lead Hyatt's regional social media strategy across India & Southwest Asia, ensuring platforms drive engagement, reach and commercial outcomes.

.Develop integrated social campaigns that support seasonal promotions, hotel openings, Food & Beverage, weddings, experiences and partnerships.

.Partner with Brand Marketing and Communications to ensure content is consistent, relevant and aligned with Hyatt's overall brand voice.

.Collaborate with creators, influencers and content partners to increase Hyatt's social reach and relevance.

.Monitor social performance and optimise content based on audience insights and platform trends.

Campaign Integration & Cross-functional Leadership

.Serve as the central marketing integrator across Brand Marketing, Digital, Loyalty, Communications, Commercial Services, Revenue Management and hotel teams.

.Ensure all campaigns are fully integrated across paid, owned, earned, social, CRM and hotel marketing channels.

.Coordinate campaign calendars, activation plans and stakeholder responsibilities to ensure efficient execution.

.Adapt regional and global campaign platforms to meet local market requirements and commercial priorities.

Performance & Marketing Effectiveness

.Establish campaign KPIs covering awareness, engagement, lead generation, revenue, ROI and customer acquisition.

.Evaluate campaign performance using customer insights, social analytics, digital metrics and commercial results.

.Present campaign learnings and recommendations to senior leadership.

.Continuously optimise campaign strategy, media mix and customer engagement based on performance data.

Agency & Partnership Management

.Manage creative agencies, production partners, influencer agencies, event partners and specialist marketing vendors.

.Ensure agency partners deliver innovative campaigns, high-quality execution and measurable business outcomes.

.Manage campaign budgets effectively while maximising marketing efficiency and return on investment.

.Build long-term relationships with strategic partners that strengthen Hyatt's customer proposition.

Enterprise Leadership & Culture

.Champion Hyatt's purpose, values, and leadership behaviors across all interactions and business activities.

.Foster a culture of collaboration, accountability, inclusivity, and performance excellence across India & SWA.

.Contribute as an enterprise leader by implementing regional strategy, organizational priorities, and long-term value creation.

.Ensure Hyatt's expansion across India & SWA is ambitious, scalable, sustainable, and aligned with Hyatt's reputation as a leading hospitality company.

Qualifications:

.10-15 years of progressive experience in Integrated Marketing, Consumer Marketing, Commercial Marketing, Campaign Management or Marketing Communications.

.Proven experience developing and executing integrated, multi-channel marketing campaigns across multiple customer segments and markets.

.Experience in hospitality, travel, luxury, lifestyle, retail or consumer brands with a strong focus on customer acquisition and revenue generation.

.Demonstrated success managing large-scale integrated marketing campaigns spanning social media, Food & Beverage, weddings, lifestyle experiences, seasonal promotions and destination marketing.

.Experience developing strategic partnerships, sponsorship activations and influencer marketing programmes that deliver measurable commercial and brand outcomes.

.Strong understanding of consumer behaviour, customer journey planning, content strategy and campaign performance measurement.

.Experience managing marketing agencies, creative partners, production vendors and campaign budgets.

.Strong commercial acumen with the ability to translate business priorities into customer-focused marketing programmes that deliver measurable business results.

.Bachelor's degree in Marketing, Business Administration, Communications, Advertising or a related discipline.

.MBA or postgraduate qualification in Marketing, Business Management or Integrated Marketing preferred.