About Us
Ripik.AI is an Accel-backed Applied AI company building computer vision and process-optimization agents for the world's largest industrial enterprises across steel, cement, aluminum, chemicals, pharma, and power. Our Vision AI platform acts as an automated pair of eyes on the shop floor — monitoring materials, equipment, and processes 24/7 with 95%+ accuracy, eliminating human error, and delivering measurable gains in throughput, yield, energy efficiency, and safety.
We work with marquee customers including Tata Steel, JSW, ArcelorMittal, Vedanta, Godrej & Boyce, Grasim, Holcim, and Jindal Steel, and are scaling globally across India, the Middle East, Europe, and North America. As we enter our next phase of growth, we are building the operating backbone that will take Ripik from a high-velocity scale-up to a category-defining global industrial AI company.
The Role
We are hiring an AVP — Growth to own the entire growth engine at Ripik. This is a senior leadership role reporting into the CEO, with responsibility across sales, marketing, GTM strategy, and revenue operations. You will be the person we look to when the question is: how do we grow faster, smarter, and across more geographies
You will lead the sales motion into the world's largest industrial enterprises, build the marketing and demand-generation engine that fills the top of the funnel, design the GTM playbook for new geographies, and put the revenue operations backbone in place that lets us scale predictably.
This role has global scope — India, the Middle East, Europe, and North America — and is built for someone who has scaled B2B growth before and wants to do it again at one of the most exciting AI companies in industrial software.
Key Responsibilities
- Sales & Revenue Growth
- Own the global revenue number and the path to it — pipeline, conversion, deal size, and velocity across markets.
- Lead and scale the enterprise sales team across India and international geographies.
- Personally drive the most strategic deals with marquee customers and new logos in heavy industry.
- Build the sales operating cadence — forecasting, pipeline reviews, account planning, and quota management.
- Marketing & Demand Generation
- Build the demand engine — inbound, outbound, ABM, events, and industry partnerships that consistently fill the top of the funnel.
- Own brand and positioning for Ripik across the industries we serve and the geographies we operate in.
- Lead category creation — help shape how industrial AI is talked about, written about, and bought in our target markets.
- Drive content, thought leadership, and customer advocacy that turn Ripik into the default name in industrial AI.
- GTM Strategy & New Markets
- Design and execute the go-to-market playbook for each geography — India, Middle East, Europe, North America.
- Identify and prioritise industries, segments, and accounts where Ripik can win fastest and deepest.
- Build the partner and channel ecosystem — SIs, advisors, hyperscalers, and industry partners that accelerate reach.
- Work closely with the CEO and Product to align GTM with product strategy, pricing, and packaging.
- Revenue Operations
- Stand up the revenue ops backbone — CRM hygiene, sales tooling, dashboards, and the data we need to run the business.
- Define and track the metrics that matter — pipeline coverage, win rate, CAC, payback, net revenue retention, and ARR growth.
- Drive pricing, deal desk, and commercial governance to protect margin and predictability as we scale.
- Build a high-performance team across sales, marketing, partnerships, and rev ops — hire, mentor, and grow leaders under you.
Who You Are
- Proven track record of building and scaling B2B growth at a high-growth SaaS, deep-tech, or industrial software company. We are open on years of experience — what we care about is what you have actually built.
- Strong sales DNA with experience closing seven and eight-figure enterprise deals; equally comfortable in a CEO conversation and a plant-floor walk-through.
- Marketing fluency — you understand how modern B2B demand generation, brand, and category creation work, even if you haven't personally run every lever.
- GTM operator's instinct — you can design playbooks, sequence markets, and decide where to invest the next dollar of growth spend.
- Data and ops rigour — you run growth on numbers, not vibes. Comfortable with CRM, dashboards, unit economics, and forecasting.
- Global exposure — you have sold into or built motions across multiple geographies (India and at least one of ME, Europe, or NA strongly preferred).
- Industrial credibility (preferred) — experience selling into metals, cement, oil & gas, manufacturing, PSU, or similar heavy industry.
- Leadership weight — you have built and led teams of 20+ across sales, marketing, and ops, and you know how to attract great talent.
What You Can Expect
- A seat at the table as Ripik scales from a high-velocity scale-up to a category-defining global industrial AI company.
- True ownership of the growth function — the strategy, the team, the number, the playbook.
- Marquee customers and global scale — sell into the largest industrial enterprises in the world across four geographies.
- World-class teammates and leadership drawn from world-class companies (see the Ripik.AI website for details).
- Meaningful equity and a compensation package that reflects the seniority of the role.
