Director Entertainment Ad Sales

Key Responsibilities

Revenue & Business Growth

• Achieve assigned revenue targets for the channel.
• Drive new client acquisition and ensure repeat business from existing advertisers within the region.
• Sell integrated advertising solutions and high-impact properties to agencies and clients.

Client & Agency Management

• Maintain strong, long-term relationships with key advertisers and media agencies.
• Act as a trusted partner for assigned client portfolios.
• Leverage industry insights and performance data to strengthen client conversations.

Inventory & Performance Management

• Ensure optimum utilization of available ad inventory.
• Monitor campaign deliveries and maintain weekly post-evaluation reports.
• Minimize deviations and optimize performance metrics.

Data & Insights

• Work extensively with BARC data to analyze viewership trends.
• Create CPRP grids and interpret data to support revenue strategies.
• Use insights effectively to position the channel in the competitive landscape.