The Director E-Commerce will lead and scale Performics India's E-Commerce and Retail Media practice, driving growth, innovation, and excellence across marketplaces, quick commerce, and emerging retail media networks. This role is responsible for setting the strategic vision, owning P&L performance, strengthening client partnerships, and building a high-performing, future-ready team aligned with Performics performance-first philosophy. The role will work closely with marquee Indian and global brands, platform partners, and internal capability teams to deliver measurable business outcomes.
Key Responsibilities:
Strategic & Business Leadership
- Define and lead the E-Commerce strategy and roadmap across marketplaces, retail media, and quick commerce for a set of key clients.
- Partner with senior client stakeholders to drive long-term growth, innovation, and business impact.
- Stay ahead of industry trends across Retail Media Networks, automation, AI, and platform evolution, translating them into scalable solutions.
- Identify emerging opportunities across platforms, formats, and technologies.
- Demonstrate thought leadership by developing and presenting client industry/market research findings, e-commerce search trends, e-commerce growth areas, new models to consider and relevant case studies.
- Building strategic annual plans and ensuring effective presentations and delivery of the same.
- Handling P&L activities and mentoring the team.
- Be the thought leader and solution expert for e-commerce.
Client Growth, Business Growth & Partnerships
- Own senior client relationships and act as a trusted strategic advisor.
- Lead growth agendas including account expansion, innovation roadmaps, and strategic pilots.
- Drive incremental revenue through upsell, cross-sell, and expansion of services.
- Support new business pitches and contribute to agency-wide growth initiatives.
- Ensure delivery excellence, client satisfaction, and retention.
Media & Performance Excellence
- Ensure best-in-class execution across Amazon, Flipkart, Nykaa, Myntra, Blinkit, Zepto, Swiggy Instamart, and emerging retail media networks.
- Partner closely with these platforms to deliver client objectives, drive innovation and A/B testing on new platform features and maximize efficiency.
- Lead adoption of automation and data solutions (e.g., Pacvue, Amazon Marketing Cloud, 1DS, Gobblecube, Shelf Analytics, Data Dashboards etc.).
- Drive operational efficiency through automation, tools, and scalable processes.
- Champion performance measurement frameworks focused on growth, efficiency, and incrementality.
- Partner with Analytics, Tech, and Product teams to scale proprietary solutions.
Team Leadership & Capability Building
- Build, mentor, and inspire high-performing teams across E-Commerce strategy, media, analytics, and operations.
- Create clear career paths, succession plans, and capability frameworks.
- Foster a culture of ownership, collaboration, and continuous improvement.
- Address talent challenges proactively through structure, coaching, and engagement.
Cross-Functional Collaboration
- Work closely with Search, Social, Programmatic, Analytics, Tech, and Creative teams to deliver integrated performance solutions.
- Collaborate with global Performics and Publicis teams to drive best practices and innovation.
Key Success Metrics
- E-Commerce revenue growth and profitability.
- Client satisfaction, retention and growth.
- Media efficiency and performance outcomes (ROAS, CAC, Incrementality)
- Adoption of automation and data-led solutions.
- Team engagement, retention, and leadership depth.
Qualifications & Experience
- 810+ years of experience in performance marketing, digital media, or e-commerce, with at least 5+ years in a senior leadership role.
- Strong hands-on expertise across E-Commerce and Retail Media platforms.
- Proven experience owning P&L and driving profitable growth.
- Track record of building and scaling high-performing teams.
- Experience working with large enterprise clients and FMCG / Beauty / Retail brands preferred.
- Strong data, analytics, and performance mindset.
Key Attributes
- Strategic thinker with strong commercial acumen.
- Deep understanding of E-Commerce & Retail Media ecosystems (especially India market).
- Strong leadership, communication, and stakeholder management skills.
- Comfortable operating in a fast-paced, high-growth environment.
- Curious, future-focused, and innovation-led mindset.
Why Join Us
- Opportunity to lead and shape a fast-growing E-Commerce practice.
- Work with marquee brands and complex business challenges.
- Strong culture of innovation, ownership, and growth.
- Platform to build industry-leading solutions at scale.
