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The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.
The Global Distribution Marketing team owns the 4Ps-Product, Price, Placement, and Promotion-for Seagate's distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate's broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with finance, and other marketing teams to ensure alignment across the channel ecosystem.
The Director, Channel Marketing is responsible for defining and executing the China go-to-market marketing strategy across distribution, channel partners, and priority segments. Key Responsibilities
The role serves as the key owner for China marketing strategy, translating global priorities and integrating local understanding, into locally relevant, commercially effective programs while partnering closely with Product, PR/ Social and Regional Marketing leadership.
1. Channel Marketing Strategy
. Own the China marketing strategy aligned to global distribution and business marketing priorities.
. Build China-specific plans based on local market dynamics, segments, and routes to market.
. Define clear marketing priorities by segment, portfolio, and partner type (e.g., enterprise, systems, surveillance, commercial NAS and emerging ecosystems).
. Plan our marketing development funds and other marketing investments in China.
2. Distribution & Channel Marketing Execution
. Lead distribution-first marketing execution in China to accelerate portfolio breadth, and partner engagement.
. Design and execute channel marketing programs including incentives, promotions, campaigns, and enablement aligned to agreed KPIs.
. Partner with functional leaders to ensure marketing investments are outcome-based (ROAS, ROPS, revenue impact).
. Own distributor and key partner marketing plans, cadence, and performance reviews.
3. Partner Marketing & Ecosystem Development
. Develop and scale Seagate Partner Program and other marketing programs that increase preference, capability, and loyalty among key distributors, SIs, and ecosystem partners.
. Collaborate with WW Partner Marketing Team to localize global programs and ensure consistency with role-based partner models.
. Drive joint marketing initiatives, co-investment planning, and partner enablement across priority partners.
4. Portfolio, Campaigns & Go to Market Activation
. Lead China GTM activation for new product launches, portfolio plays, and strategic initiatives.
. Ensure strong alignment between product positioning, messaging, and local campaign execution.
. Coordinate with Product Marketing, Corporate Marketing, and regional teams to execute integrated campaigns across digital, events, and partner channels.
. Ensure partners are enabled with the right content, messaging, and tools.
5. Performance Management & Investment Governance
. Own China marketing planning, budgeting, and investment allocation.
. Establish clear success metrics (e.g., revenue impact, pipeline, portfolio mix, partner engagement).
. Review program performance, identify gaps, and pivot investments based on data and business outcomes.
. Ensure marketing execution is disciplined, scalable, and aligned with global governance principles.
6. Team Leadership & Cross Functional Influence
. Build and lead a high-performing Channel Marketing team
. Provide coaching, role clarity, and performance management aligned to the global Distribution Marketing operating model.
. Partner closely with China leadership, Corporate Marketing, Product, Pricing, and Ops teams to drive alignment and execution.
. Represent China marketing at executive, regional, and global forums.
. Deep understanding of China market dynamics, distribution models, and partner ecosystems.
. Demonstrated ability to influence cross functional teams in a matrixed, global organization.
. Excellent communication skills in English and Mandarin.
. 15+ years of marketing experience in B2B, technology, distribution, or channel-driven environments. Preferred Qualifications
. Proven leadership experience across enterprise marketing, channel marketing, and partner ecosystems.
. Strong commercial mindset with experience managing marketing investments tied to revenue outcomes.
. Experience in storage, infrastructure, systems, or enterprise technology markets.
. Background working with global portfolio strategies translated into local execution.
. Experience operating at Director level with exposure to executive stakeholders.
China (Beijing / Shanghai/ Shenzhen)
Location: Beijing, China, Shanghai, China, Shenzhen, China
Travel: Up to 25%
"LaCie, the premium brand of Seagate technology, designs world-class storage solutions for photographers, videographers, audio professionals, and other power users. With leading technology, performance, quality, and customer support, LaCie helps you realize your creative vision. We differentiate ourselves with a focus on design, unmatched technical performance, and long-term reliability.
To better understand and serve the needs of our customers, we maintain in-house innovation centers, product-line manufacturing, and technical support. Over the past decade, we have consistently been best-in-class and first-to-market in deploying the latest innovations, from Firewire to USB to Thunderbolt™ technology."
Job ID: 148781933
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