Role Overview
The Business Development Director at Opptra will lead the acquisition, onboarding, and growth of premium global consumer brands across Asia, with Singapore as a strategic hub. This role owns the end-to-end business development lifecycle—from lead generation and qualification to negotiation, deal closure, and long-term partnership success.
The role requires deep category expertise in fashion and beauty, strong CXO-level relationships, advanced marketplace understanding, and the ability to collaborate closely with internal LOB leaders to deliver scalable, high-margin growth.
Key Responsibilities
1. Lead Generation, Qualification & Business Development Operations
- Define and continuously refine Ideal Customer Profiles (ICP) aligned to Opptra's strategic priorities
- Build and manage a high-quality lead funnel using data-driven lead scoring and prioritization
- Qualify prospects based on brand size, online presence, geography, product range, budget, authority, need, and timelines
- Conduct structured discovery meetings to understand brand pain points, growth objectives, and market-entry needs
- Act as a trusted advisor to prospects, building credibility and long-term engagement
2. Solution Mapping & Customer Engagement
- Map Opptra's marketplace, SIS, and expansion solutions to specific brand needs
- Collaborate with internal LOB heads and category leaders to design customized market-entry strategies
- Develop and present compelling, brand-first proposals and value propositions
- Maintain consistent, multi-channel communication with prospects and partners
- Proactively handle objections and align solutions to brand priorities
3. Stakeholder Alignment & Decision Facilitation
- Identify and engage key client-side stakeholders and decision-makers
- Facilitate internal alignment across commercial, category, operations, legal, and tech teams
- Guide global brands through procurement, legal, compliance, and technical due diligence processes
- Ensure smooth transition from signed deal to onboarding and launch
4. Negotiation & Deal Closure
- Lead complex, multi-stakeholder negotiations with global and premium brands
- Structure commercial terms that balance brand expectations with Opptra's revenue and margin goals
- Collaborate closely with category and LOB leaders to close joint wins
- Demonstrate strong understanding of global brand expectations across commercial, marketing, and operational dimensions
5. Cultural Leadership, Talent & Network Development
- Lead with integrity, transparency, and high ethical standards
- Demonstrate conviction, decisiveness, and ownership in fast-growth environments
- Set and uphold high performance standards for self and team
- Proactively contribute ideas to build and scale Opptra's business
- Leverage a strong professional network across fashion, beauty, and retail ecosystems
- Support hiring and talent identification across category management, brand management, marketing, and retail operations
Experience & Qualifications
- 12+ years of experience in business development, sales, brand partnerships, or category leadership
- Proven track record of building or scaling premium/global brands in SEA
- Experience working with online marketplaces and offline retail ecosystems
- Demonstrated success in onboarding global brands and closing complex deals
- Prior leadership experience managing teams and cross-functional stakeholders
