The Director Branding and Creative Strategy will be responsible for defining, evolving, and championing the company's brand identity and ensuring its consistent and compelling expression across all touchpoints. This role requires a blend of strategic thinking, creative leadership, and team management to drive brand equity, recognition, and customer loyalty. The Director will lead the in-house creative team and manage external agency relationships.
Roles & responsibilities:
Creative Leadership & Execution -
- Creative Direction: Provide hands-on and strategic creative direction across all marketing channels, including digital (website, social), advertising (print, video), product launches, and internal communications.
- Team Leadership: Lead, mentor, and inspire the internal Creative Team (designers, copywriters, video producers, etc.), fostering a culture of excellence, innovation, and collaboration.
- Agency Management: Oversee and manage external creative agencies, freelancers, and production partners, ensuring projects are delivered on time, within budget, and to the highest creative standards.
- Asset Management: Manage the creation and maintenance of a central brand and creative asset library.
Brand Strategy & Management -
- Define and Evolve Brand: Own the long-term vision, strategy, positioning, messaging, and voice of the brand.
- Guard Brand Integrity: Develop and enforce comprehensive brand guidelines, ensuring all departments (Marketing, Product, Sales, HR, etc.) adhere to visual and verbal standards.
- Market Insights: Conduct competitive analysis and use customer insights to inform brand evolution and differentiation.
- Brand Health Tracking: Define key brand health metrics (e.g., awareness, perception, affinity) and regularly report on performance to executive leadership.
Cross-Functional Collaboration & Operations
- Stakeholder Alignment: Partner closely with Marketing, Product, and Sales VPs/Directors to translate business goals into compelling creative campaigns.
- Project Prioritization: Oversee the creative workflow, including intake, prioritization, and resource allocation, using project management tools to maximize efficiency.
- Budget Management: Manage the Brand and Creative department budget, tracking expenditures and forecasting future needs.
Required Skills & Experience -
- Bachelor's degree in Marketing, Design, Communications, or a related field (Master's preferred).
- 8+ years of progressive experience in brand management, creative direction, or advertising agency roles.
- 3+ years in a leadership role managing and mentoring a creative team.
- Exceptional portfolio demonstrating a deep understanding of brand strategy and creative execution across various media.
- Expert-level knowledge of design principles, typography, visual standards, and digital production processes.
- Proven ability to translate complex business objectives into clear, emotionally resonant creative strategies.
- Should be well-versed with Social Media / Influencer Marketing
- The ideal candidate will be responsible for events, masterclasses & webinars as a part of organic & network marketing.
