Role Purpose
The Director – Marketing, Branding & Communications is responsible for building, protecting, and amplifying the organization's brand across markets while enabling revenue growth through high-impact marketing, compelling pursuits/proposals, and strategic internal and external communications.
This role acts as the custodian of the firm's brand narrative, ensures consistency of messaging across geographies and service lines, and enables leadership with strong content, positioning, and communication frameworks. The role is pivotal in supporting business development, talent branding, and executive visibility.
Roles & Responsibilities
Marketing Strategy, Brand & Digital Presence:
- Define and execute the firm's marketing, brand, and digital strategy aligned to business goals.
- Develop brand positioning, messaging architecture, and visual identity standards.
- Ensure consistent brand representation across all channels, geographies, and service lines.
- Lead brand campaigns, thought leadership, and market visibility initiatives.
Website Ownership & Management:
- Own end-to-end strategy, content, structure, and governance of the corporate website.
- Ensure the website reflects current capabilities, case studies, leadership profiles, and brand messaging.
- Drive continuous improvement of user experience (UX), SEO, and content backlinking and relevance.
- Coordinate with internal teams and external agencies for design, updates, and performance optimization.
- Track website analytics, traffic, and conversion metrics.
Social Media & Digital Channel Management:
- Define and manage the organization's social media strategy (e.g., LinkedIn, Instagram,Twitter, YouTube, etc.).
- Create and manage a structured content calendar aligned to brand, thought leadership, hiring brand, and business priorities.
- Oversee content creation including posts, articles, videos, leadership bytes, and campaigns.
- Monitor engagement metrics and continuously improve digital reach and visibility.
- Ensure leadership profiling and brand storytelling through social platforms.
External Communications & Market Presence:
- Own corporate communications including PR, media releases, leadership articles, and industry representation content.
- Develop executive communication packs, speeches, and thought leadership content.
- Build and manage relationships with media partners, industry bodies, and external agencies.
Internal Communications & Culture Messaging:
- Design and run internal communication strategy to align employees with vision, growth, and culture.
- Develop leadership messages, newsletters, townhall communication, and organizational updates.
- Support change management communication during key organizational initiatives.
Proposal, Pursuit & Sales Enablement Content:
- Lead the proposal and pursuit writing function for large deals and strategic opportunities.
- Create high-quality pitch decks, credentials, case studies, and client presentations.
- Standardize proposal templates, content repositories, and win-story libraries.
- Partner with business and sales leaders to improve win ratios through compelling storytelling.
Content Management & Knowledge Repository:
- Own centralized content governance including case studies, credentials, thought leadership, and marketing collateral.
- Ensure content is current, relevant, and aligned with brand messaging.
- Build a digital content library for easy access across teams.
Reporting, Metrics & Governance:
- Define and track KPIs for marketing impact, brand visibility, website performance, digital reach, and proposal success rates.
- Provide monthly dashboards and insights to COO and leadership team.
- Manage marketing budgets, vendor partnerships, and ROI tracking.
Team Leadership:
- Build and lead a high-performing marketing and communications team.
- Manage external agencies (design, digital, PR) for execution excellence.
- Create scalable processes for content, communication, website, and proposal management.
Key Deliverables
- Unified brand and messaging playbook.
- High-impact and current corporate website.
- Strong and consistent social media presence.
- Best-in-class proposals and pursuit material improving win rates.
- Engaged workforce through effective internal communications.
- Centralized and structured content repository.
- Measurable marketing impact dashboard for leadership.
Skills & Qualifications
- 15+ years of experience in Marketing, Branding, Digital Presence, and Corporate Communications, preferably in professional services / consulting / GCC / ITES environments.
- Strong experience in website management, SEO, and social media strategy.
- Experience in proposal/pursuit writing and sales enablement content.
- Exceptional written and verbal communication skills.
- Experience working closely with C-Suite and business leaders.
- Ability to translate complex services into compelling narratives.
- Strong project management and stakeholder management capabilities.
