Direct Response Copywriter

Role: Direct Response Copywriter

Type: Full-time

Location: Gurgaon / Chandigarh where ever you are based

Compensation: 25-35K / month (based on performance)

Start Date: Immediate

What You'll Do (Core Role)

1. Direct Response Ad Copywriting (Primary Role)

Write high-converting ad copy for:

Meta (Facebook/Instagram)

Google Ads

YouTube / short-form scripts

Create:

Scroll-stopping hooks (first 3 seconds)

Primary text variations

Headlines & CTAs

Work across proven frameworks:

Problem Agitation Solution

Hook Story Offer CTA

Pain Root Cause Mechanism Outcome

Your copy will be judged on CTR, CPL, and conversions — not creativity.

2. Ad Research & Competitive Breakdown (High Priority)

Study winning ads using:

Meta Ad Library

Competitor funnels

Break down:

Hooks & angles

Offer positioning

Messaging structure

Creative formats

Build ad research docs:

Why the ad works

Who it targets

How we can replicate or improve it Your job is to reverse engineer winners — not guess.

3. Creative Ideation & Testing

Generate 10–20 hook variations regularly

Work with media buyers to:

Test new angles

Improve CTR & CPA

Turn insights into:

New ad concepts

Scalable creatives

Who This Role Is For

You're a strong fit if:

You naturally analyze ads instead of just consuming them

You understand:

Pain points

Desires

Buying triggers

You write clear, direct, no-fluff copy

You care about:

Performance

Results

Metrics

Strong Advantage If You

Study marketers like:

Alex Hormozi

Sabri Suby

Have a swipe file of ads

Understand:

Hooks

Offers

Funnels

Have written any:

Ad copy

Sales posts Landing pages

AI Usage Policy

Allowed:

Research

Ideation

Structuring

Not allowed:

Submitting AI-written copy as final work

We hire writers who can think and write independently.

What You'll Get

Hands-on experience with real ad accounts & campaigns

Direct exposure to:

Copywriting

Ad psychology

Funnel strategy

Work that directly impacts revenue, not vanity metrics

Fast growth into senior performance roles

Mandatory Requirements

Strong written English

Ability to think in marketing, not content

Available full-time

Laptop + stable internet

We Are NOT Looking For

Blog writers

Generic content creators

AI-dependent writers