Direct-Response Copywriter & Ad Creative Strategist

Company: Apex Consulting

Industry: Digital Marketing Agency

Employment Type: Full-time

Salary: 25,000–35,000 per month

Performance Incentive: Up to 10,000 per month

Joining: Immediate

Location: Remote/In Office

We're a growing performance marketing agency looking for a direct-response copywriter who can help our team create ads that convert.

You'll be responsible for researching customers, identifying powerful angles, and turning those insights into clear, persuasive ad creatives. This includes writing hooks, headlines, scripts, primary copy, offers, and creative briefs for designers and video editors.

• Research audiences, competitors, reviews, and customer pain points
• Develop new offers, angles, hooks, and creative concepts
• Write copy for Meta, TikTok, Google, landing pages, and video ads
• Create detailed briefs for designers, editors, and content creators
• Study campaign results and use the data to improve future creatives
• Build repeatable testing frameworks and maintain a creative library
• Collaborate with media buyers and account managers
• Adapt quickly across different brands, industries, and audiences

• Strong understanding of direct-response marketing
• Ability to connect customer research with persuasive copy
• Experience writing performance ads—not only brand or social content
• Familiarity with metrics such as CTR, CPC, CPA, CVR, and ROAS
• Clear communication and reliable delivery
• Curiosity, initiative, and a willingness to test new ideas
• A portfolio showing ads, scripts, landing pages, or measurable results

Agency or paid-social experience is preferred, but exceptional candidates with strong thinking and relevant samples are welcome.

Please send:

1. A short introduction
2. Your portfolio and three relevant samples
3. The thinking behind one successful creative
4. Any results you can share
5. Your availability and expected compensation
6. Three new hooks for one of our existing ads

• We're looking for someone who can grow into an important creative partner—owning the copy process, helping the wider team improve, and consistently developing ads that produce better results.