Digtial Marketing and SEO Executive

Company Description

Roots Industries India Private Limited (RIIPL), established in 1970, is a leading manufacturer of automotive components, catering to some of the world's most respected automobile brands. RIL operates manufacturing facilities in India with offices strategically located globally. The company's diverse product range includes electric horns, halogen bulbs, brake components, and high-precision engineering parts for various industries. With a focus on technology, innovation, and indigenous talent, RIL continuously expands its product offerings and services to meet evolving market needs.

Role Description:

We're looking for a talented and driven Digital Marketing and SEO Executive to join our team and take ownership of our online presence, drive traffic, generate leads, and optimize our digital marketing strategy for growth.

Key Responsibilities:

1. Develop, execute, and manage comprehensive digital marketing campaigns across SEO, SEM, social media, and email marketing channels.
2. Perform in-depth keyword research, on-page and off-page SEO optimization to improve organic rankings and website visibility.
3. Monitor and report on search engine performance, rankings, and traffic trends using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
4. Plan and manage paid marketing campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads) to drive qualified leads and conversions.
5. Optimize campaign performance through A/B testing, audience targeting, and funnel analysis.
6. Collaborate with content, design, and development teams to ensure SEO best practices are implemented across all digital content.
7. Stay up-to-date with the latest digital marketing and SEO trends, algorithm updates, and best practices.
8. Analyze and report on key metrics such as ROI, CPC, CTR, and lead quality to ensure goals are met.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 3-4 years of hands-on experience in digital marketing and SEO.
• Proven track record of improving keyword rankings and increasing organic traffic.
• Demonstrated success in lead generation and performance marketing.
• Experience with Google Ads, Meta Ads Manager, and marketing automation tools.
• Strong analytical skills and experience with data-driven decision-making.
• Familiarity with CRM systems and lead-nurturing strategies is a plus.
• Excellent communication, project management, and time management skills.

What We Offer:

• Opportunity to work in a dynamic and innovative environment.
• Competitive salary.
• Professional growth and development opportunities.
• Supportive team culture with a focus on results and collaboration.

How to Apply:

Send your resume and a brief cover letter outlining your relevant experience and achievements to [Confidential Information]