Company Description MS INDIA SOURCING provides manufacturing and sourcing solutions for a wide range of apparel, home textiles, and fashion accessories. The company partners with compliant manufacturing facilities across India and Bangladesh, ensuring ethical and quality production standards. With over 25 years of experience, MS INDIA SOURCING serves global clients and supports end-to-end product development and supply chain needs. The team focuses on reliability, timely delivery, and trend-driven fashion solutions for international markets. This environment offers professionals exposure to global fashion trends and large-scale manufacturing operations.
Role Description This is a full-time, on-site role based in Noida for a Digital Marketing and Content Creator in the fashion industry. The role involves planning and executing digital marketing campaigns across social media, email, and other online channels to promote fashion collections and brand initiatives. The team member will create engaging visual and written content, including social media posts, short videos, product descriptions, lookbooks, and blog articles. Daily responsibilities include coordinating with design and merchandising teams to gather product information, managing content calendars, monitoring campaign performance, and optimizing content based on analytics. The role also includes staying updated on fashion and digital marketing trends, maintaining consistent brand identity, and supporting marketing activities for global buyers and partners.
Qualifications
- Strong digital marketing skills, including social media management, basic SEO, and content planning.
- Ability to create fashion-focused content such as product descriptions, social media copy, and blogs.
- Experience with visual content creation tools (e.g., Canva, Adobe Creative Suite, or similar) for images and short videos.
- Comfort with analytics and reporting tools to track engagement, reach, and campaign performance.
- Understanding of fashion trends, fabrics, and apparel categories, preferably within export or sourcing environments.
- Excellent written and verbal communication skills in English; strong attention to detail and brand consistency.
- Ability to collaborate with cross-functional teams and manage multiple projects and deadlines on-site.
- Bachelor's degree in Marketing, Fashion Communication, Mass Media, or a related field is preferred.
- 1–3 years of experience in digital marketing or content creation, ideally in fashion or lifestyle brands.
