Digital Strategy Analyst

Responsibilities

• Perform competitive assessments & market researchto identify gaps & opportunities
• Conduct omnichannel and heuristic analysisusing tools likeAdobe Analytics, Google Analytics, SimilarWeb, and SEMRush
• Develop customer-experience transformation & digital innovation strategies
• Buildpoint-of-view reportsandindustry-specific recommendations
• Gain aholistic understanding of Adobe Digital Experience Solutions(Adobe Analytics, Adobe Campaign, Adobe Target, Adobe Experience Platform, etc.)
• Collaborate with teams to present insights & recommendations to internal and external stakeholders

What Were Looking For

• MBA or advanced degreewith4-6 years of experienceinDigital Marketing, Digital Strategy, or Digital Analytics
• Mandatory Skills:Adobe Analytics, Google (Google Analytics, Google Ads, or similar), and Market Research
• Strong knowledge of theMarTech ecosystem & Adobe Experience Cloud solutions
• Experience inmarket research, competitive benchmarking, and KPI analysis
• Proficiency in tools likeAdobe Analytics, SimilarWeb, SEMRush, and Google Analytics
• Excellentanalytical, problem-solving, and storytelling skills
• Ability to work independently and communicate insights effectively