About the Role:We are looking for a creative and data-driven Digital Specialist to manage and enhance our company's online presence across multiple digital channels. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that drive engagement, lead generation, and brand visibility in the renewable energy sector.
Key Responsibilities:- Develop and execute digital marketing campaigns across platforms (Google, LinkedIn, Facebook, Instagram, etc.)
- Manage SEO, SEM, and social media strategies to increase brand reach and web traffic
- Create engaging content (posts, videos, blogs, etc.) aligned with brand objectives
- Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and LinkedIn Campaign Manager
- Collaborate with the design and content teams to ensure brand consistency
- Handle website updates, landing pages, and lead generation funnels
- Monitor industry trends and competitor activities to enhance digital strategies
- Report on ROI, conversions, and key performance metrics
Requirements:- Bachelor's degree in Marketing, Communications, or related field
- 24 years of experience in Digital Marketing or similar role
- Proficiency in SEO, Google Ads, Meta Ads, and LinkedIn Marketing
- Strong analytical and reporting skills
- Excellent communication and creative thinking abilities
- Experience in the renewable energy or technology industry is a plus
Perks:- Opportunity to work in a fast-growing renewable energy company
- Dynamic work environment with creative freedom
- Learning and growth opportunities in digital innovation
