Digital Sales Lead

Job Title: Digital Sales - Group Lead

Reports to: MD.

Location: Bandra (East), Mumbai

Role Overview

The Digital Sales - Group Lead is responsible for driving revenue growth through the sale of innovative digital advertising solutions across Mid-Day news platforms. You will lead the charge in identifying market trends, building relationships with top-tier agencies and brands, and developing custom content strategies that respect our editorial integrity while delivering high ROI for clients.

Key Responsibilities

1. Revenue Generation & Strategy

• Direct Sales: Own the full sales cycle from prospecting to closing for high-value accounts.
• Portfolio Management: Manage and grow a diverse portfolio of clients, including local businesses, national brands, and programmatic partners.
• Yield Optimization: Collaborate with the operations team to maximize eCPM (effective cost per mille) across all digital inventory.

2. Product & Solution Development

• Native Advertising: Work with the editorial/creative studio to sell sponsored content that aligns with the newsroom's voice.
• Multi-Channel Campaigns: Sell across display, newsletters, podcasts, video, and social media extensions.
• Data-Led Selling: Utilize first-party data and audience segments (CDP/DMP) to offer hyper-targeted solutions to advertisers.

3. Strategic Partnerships

• Agency Relations: Maintain strong ties with media buying agencies and independent trading desks.
• Programmatic Oversight: Manage relationships with SSPs (Supply Side Platforms) and oversee Private Marketplace (PMP) deals.

4. Leadership & Analytics

• Performance Tracking: Monitor KPIs using tools like Google Ad Manager, GA4, or HubSpot.
• Market Intelligence: Stay ahead of industry shifts such as the phase-out of third-party cookies and the rise of AI in advertising.

Required Skills & Qualifications

• Experience: 5+ years in digital media sales, preferably within a news or high-traffic content environment.
• Technical Literacy: Proficiency in Google Ad Manager (GAM), CRM software, and programmatic buying/selling.
• Communication: Ability to translate complex data into a compelling story for advertisers.
• Adaptability: A deep understanding of how news cycles affect advertiser sentiment (Brand Safety vs. Brand Suitability).

Why This Role Matters

In an era of misinformation, brands are looking for trusted environments. As our Digital Sales Manager, you serve as the bridge that allows quality journalism to thrive by connecting it with the brands that value an informed public.

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