Job Description

We're Hiring | Group Lead – Digital Sales | Mid-Day

Location: Bandra East, Mumbai

Experience: 5–7 Years

CTC: Up to 16 LPA Base

Work Mode: 5 Days Work from Office + 1 Day WFH

About the Role

We are looking for an experienced Group Lead – Digital Sales to lead our digital revenue function and drive growth across Mid-Day's digital and content-led platforms.

The ideal candidate will have strong experience in digital media sales, publisher-side advertising, native/branded content, programmatic advertising, and agency partnerships, with a proven ability to own revenue and grow strategic accounts.

Key Responsibilities

• Lead the overall digital sales function and drive new digital revenue.

• Develop and execute digital advertising sales strategies across brands, agencies, and strategic accounts.

• Build and manage strong relationships with major media agencies, independent trading desks, and digital marketing agencies.

• Drive sales of native advertising, sponsored content, branded content, display, video, newsletter, podcast, and social solutions.

• Own revenue targets, billing growth, new client acquisition, account expansion, and strategic partnerships.

• Work closely with Ad Operations and other teams to optimize programmatic revenue, yield, and eCPM.

• Develop and execute programmatic opportunities including PMP deals and publisher/SSP partnerships.

• Translate audience, campaign, and performance data into compelling advertiser solutions and business stories.

• Work closely with editorial and creative teams to develop effective content-led advertising solutions while maintaining editorial integrity.

• Track digital sales performance through relevant platforms and analytics tools including Google Ad Manager, GA4, and CRM systems.

• Monitor market trends including evolving digital advertising technologies, first-party data, AI in advertising, and the changing cookie ecosystem.

• Lead and mentor a small digital sales team, ensuring achievement of individual and team revenue objectives.

What We're Looking For

5–7 years of experience in Digital Media / Digital Advertising Sales

Experience with a digital publisher, media house, preferably a news or content-led platform

Strong experience selling Native Advertising / Sponsored Content / Branded Content

Proven ownership of digital advertising revenue

Strong relationships with media agencies, brands, trading desks, and digital agencies

Strong understanding of Programmatic Advertising, PMP, SSP/DSP, eCPM, and Yield Optimization

Hands-on understanding of Google Ad Manager (GAM) and GA4

Strong commercial, negotiation, presentation, and account-management skills

Experience leading or mentoring a sales team

Ideal Candidate Profile

We are particularly interested in professionals currently working with digital publishers, news/media companies, digital advertising platforms, or leading digital media ecosystems, with a strong track record in revenue generation and strategic agency partnerships.

If you have a passion for digital media, content-led advertising, and revenue growth, we'd love to hear from you!

Interested candidates can share their CV via DM or apply directly. [Confidential Information]

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