DIGITAL & REFERRAL MARKETING LEAD

We are looking for a Digital & Referral Marketing Lead to build an integrated patient-acquisition engine across digital channels and healthcare referral networks.

Key Responsibilities

• Develop digital marketing strategies to generate qualified patient leads and increase hospital visibility.

• Manage leads generated through digital campaigns, websites, online platforms, events and other marketing channels.

• Drive lead nurturing, appointment booking and conversion into hospital footfalls.

• Develop and strengthen referral relationships with doctors, clinics, hospitals and healthcare partners.

• Track referral volumes, lead sources, conversion rates and specialty-wise performance.

• Plan and execute CMEs, doctor meets, community initiatives and referral engagement programmes.

• Analyse campaign and referral data to optimise acquisition and marketing ROI.

• Prepare regular dashboards and MIS for leadership.

What We're Looking For

• Experience in digital marketing, healthcare marketing, business development or referral marketing.

• Strong understanding of digital lead generation and conversion funnels.

• Experience in doctor/referral relationship management is preferred.

• Strong analytical, communication and coordination skills.

• Healthcare/hospital experience preferred.