Job Title: Digital Program Manager (Web & Marketing Ops)
Location: Bangalore
Job type: Full-Time
About Engineersmind
Engineersmind was founded in 2017 and focuses on innovative ideas and creative thinking. Following a thorough grasp of our clients demands, we apply our many domain specialties to the task at hand and meticulously map out the project development process. We are a successful business with over 100+ employees in the US, India and Middle East
In future, we are planning to expand our presence by opening new offices in Florida (USA), Pune (India), Ahmedabad (India) and Chennai (India).
Engineersmind is focused on providing the greatest customer experience possible and hiring the most brilliant individuals to study and build technology that enhances the lives of people worldwide, all while maintaining a growing client base.
Our Core Values are:
- CUSTOMER FOCUS - WE PUT OUR CUSTOMERS FIRST AND STRIVE TO EXCEED THEIR EXPECTATIONS.
- INNOVATION – WE ARE CONSTANTLY EXPLORING NEW TECHNOLOGIES AND SOLUTIONS TO DELIVER THE BEST RESULTS.
- INTEGRITY - WE ACT WITH HONESTY, TRANSPARENCY, AND ETHICS IN EVERYTHING WE DO.
- COLLABORATION - WE BELIEVE IN TEAMWORK AND PARTNERSHIPS TO ACHIEVE COMMON GOALS.
- EXCELLENCE - WE ARE COMMITTED TO DELIVERING HIGH- UALITY SOLUTIONS AND SERVICES THAT MEET THE HIGHEST STANDARDS
About the Role:
We are seeking an experienced and highly organized Digital Program Manager to lead the orchestration of our digital release lifecycle—from web updates to campaign launches. This role bridges the gap between our content, SEO, development, analytics, and paid media teams to ensure every initiative goes live with precision, speed, and measurable impact.
You will own the digital release workflow, monitor performance, and drive alignment across departments—ensuring high-quality web experiences that support user engagement and business conversion goals.
Key Responsibilities:
Digital Release Management
- Own and manage the digital release calendar with clear timelines, dependencies, and stakeholders
- Coordinate all steps in the digital workflow:
- Content creation and SEO optimization
- Development and QA
- Analytics tracking setup (GA4, UTM)
- Advertising campaign alignment
- Final approval and go-live
- Serve as the single point of accountability for timely, error-free website and campaign launches
Quality Control & Site Performance
- Conduct pre-launch QA using tools like SEMrush, Screaming Frog, and PageSpeed Insights
- Ensure pages meet SEO, mobile responsiveness, and accessibility standards
- Monitor uptime, site speed, and technical health post-release
Cross-Functional Alignment
- Facilitate weekly syncs across content, SEO, dev, analytics, and media teams
- Act as a communication hub and escalation point for blockers
- Maintain documentation, checklists, and release SOPs to standardize execution
Continuous Improvement
- Run post-release retrospectives to identify gaps and refine processes
- Monitor performance analytics and implement lessons learned into future cycles
- Ensure roadmap visibility and alignment across marketing and product functions
Key Performance Indicators (KPIs)
Category
KPI
Release Management
% of website releases delivered on time
Website Health
Website uptime, load speed, SEO error rate
User Engagement
Bounce rate, average session duration, total page views
Conversion
Form submissions, content downloads, demo requests
Roadmap Delivery
% of digital roadmap items delivered on schedule
Internal Alignment
Stakeholder satisfaction score or feedback post-launch
Issue Resolution
Average time to resolve web-related issues or bugs
Required Skills & Experience:
- 7+ years of experience in digital program management, project management, or web operations
- Solid knowledge of SEO, analytics tracking (GA4, GTM), UTM tagging, and CMS workflows
- Proficiency with SEMrush, Google PageSpeed, Search Console, and QA auditing tools
- Familiarity with project tools like Asana, Jira, Notion, or Trello
- Strong written and verbal communication skills; able to align cross-functional teams
- Organized, proactive, and focused on continuous process improvement
Tools You'll Use:
- Google Analytics 4, Tag Manager, Looker Studio
- SEMrush, Screaming Frog, PageSpeed Insights
- CMS platforms (e.g., WordPress, Webflow)
- Project & collaboration tools (Asana, Notion, Jira, Slack)
- Microsoft products (Docs, Sheets, Slides)
Success in This Role Looks Like:
- Digital releases go live on time, fully optimized, and error-free
- Stakeholders are informed, engaged, and aligned
- Website engagement metrics improve with each iteration
- Technical SEO issues and bugs are identified and resolved proactively
- Campaigns launch with full tracking, aligned messaging, and measurable ROI
