Summary:
The Digital Product Owner is responsible for defining and delivering marketing automation, campaign orchestration, and analytics capabilities across the bank&rsquos digital channels. The role combines techno-functional product ownership, stakeholder management, and hands-on project and agile delivery in Adobe Analytics and Adobe Campaign Classic, including associated tagging and data-collection solutions.
Responsibilities:
- Own the product vision, roadmap, and backlog for marketing automation, campaign orchestration, and analytics/tagging capabilities supporting banking products and digital channels.
- Translate business objectives into a product vision and comprehensive action plan.
- Bridge the gap between key business objectives and technical capabilities to provide fully integrated solutions.
- Lead end-to-end delivery of initiatives involving Adobe Campaign Classic and Adobe Analytics tagging and measurement.
- Enable and configure Adobe Analytics to support market requirements for tagging, tracking, and reporting.
- Design campaign solutions in ACC, including targeting logic, audience segments, workflows, and contact strategies.
- Collaborate with developers, data engineers, analytics teams, and MarTech specialists to design data flows.
- Ensure consent, preference management, and regulatory/compliance requirements are correctly implemented.
- Independently manage delivery lifecycle for features/initiatives: scoping, planning, sprint execution, issue/risk management, dependency management, and release readiness.
- Run agile ceremonies, coordinate UAT and production validation for new campaigns, and manage defect triage and resolution.
- Drive continuous improvement of campaign performance through experimentation, measurement, and insight-driven backlog refinement.
Requirements:
- 6&ndash10 years of experience in digital product ownership, marketing automation, or technical business analysis, ideally within banking or financial services.
- Bachelor&rsquos or Master&rsquos degree holder.
Required Skills:
- Extensive experience working with mobile, web, and email channels.
- Strong hands-on experience with Adobe Campaign Classic and Adobe Analytics.
- Solid project management skills: scope definition, planning, RAID management, vendor and dependency management.
- Deep familiarity with agile delivery (Scrum/Kanban): backlog management, prioritization, incremental delivery.
- Excellent communication skills, both written and verbal.
- Strong stakeholder management skills.
- Analytical mindset with the ability to read campaign and digital performance metrics.
Preferred Skills:
- Certified Product Owner with strong understanding of agile delivery principles.
- Adobe Analytics Business Practitioner Professional or similar Adobe certification.
- Adobe Campaign Business Practitioner Certificate, Level: Expert.
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