Digital Product Manager

Greeting from Persol!

this role will be on the payroll of Persol for 6 months.

Salary is negotiable up to 44.00 LPA

Summary-

The Digital Product Owner – Digital Analytics and Marketing Automation is responsible for defining and delivering marketing automation, campaign orchestration and analytics capabilities across the bank's digital channels. The role combines techno-functional product ownership, stakeholder management, and hands‑on project and agile delivery in Adobe Analytics and Adobe Campaign Classic and associated tagging/data‑collection solutions. To succeed in his role, the right candidate would:

• have extensive experience enabling digital journeys/campaigns on mobile channel (app, push), web and email.
• Ownership mindset: accountable for business outcomes (engagement, revenue, NPS) and platform stability, not just campaign launches and self-starter attitude
• Bias to action: comfortable making informed trade‑offs and decisions amidst ambiguity and incomplete information.
• Structured, detail‑oriented and disciplined in requirements, campaign design, tracking specs and documentation.
• Collaborative and influence‑oriented, able to challenge constructively and align diverse stakeholders
• Customer‑centric mindset with a strong focus on relevance, frequency control, and avoiding customer fatigue.