Digital/Performance Marketing Manager

Job Description: Digital Marketing Executive / Manager

Department: Marketing and Business Development Team

Job Type: Full-time | On-site in Gurugram Office (Haryana)

Salary: Rs. 35,000 to Rs. 50,000 per month (Depending on experience)

About Us:

DRIPLABS is India's 1st leading pharmaceuticals and licensed advanced physician lead IV wellness and NAD+ protocol company under SNNYLO LIFE SCIENCES, a fast-growing wellness brand focused on premium IV drip therapies designed to enhance skin vitality, cognitive & brain health, hair/scalp wellness, women's wellness, recovery, performance, and overall longevity and well-being.

Sthetix Global is also a subsidiary of SNNYLO Group, a Japanese-German engineered energy based medical aesthetics devices company specialising in advanced aesthetic machinery for skin, hair, body , wellness and longevity treatments. With cutting-edge technology and innovation, we empower clinics and professionals across the beauty, aesthetics, wellness and healthcare industry. Together, we are redefining the aesthetics and wellness space by combining technology-driven treatments with personalised care specifically designed and curated for INDIAN SKIN and BODY TYPE.

Job Overview

We are looking for a dynamic and results-driven professional who can seamlessly handle both sales and marketing responsibilities. The ideal candidate will be responsible for generating high-quality leads through paid advertising platforms and converting them into customers through effective inbound and outbound sales strategies.

Key Responsibilities - Marketing & Lead Generation

• - Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and Snapchat Ads.
• - Develop data-driven strategies to generate quality leads and improve ROI.
• - Monitor campaign performance and optimize based on CPC, CPL, and ROAS.
• - Conduct A/B testing for creatives, audiences, and landing pages.
• - Coordinate with design/content teams for ad creatives and copies.
• - Stay updated with latest digital marketing trends.

Key Responsibilities - Sales (Inbound & Outbound)

• - Handle inbound leads generated through campaigns and convert them into customers.
• - Conduct outbound sales including cold calling, emailing, and LinkedIn outreach.
• - Understand customer needs and pitch suitable products/services.
• - Maintain a strong sales pipeline and follow-ups.
• - Achieve monthly/quarterly sales targets.

CRM & Reporting

• - Maintain records of leads, conversations, and conversions in CRM tools.
• - Track and report performance metrics regularly.
• - Provide insights to improve lead quality and conversions.

Required Skills & Qualifications

• - 1–4 years experience in digital marketing + sales.
• - Hands-on experience with Google Ads & Meta Ads (mandatory).
• - LinkedIn Ads & Snapchat Ads (preferred).
• - Strong understanding of lead generation and conversions.
• - Experience in inbound & outbound sales.
• - Excellent communication and negotiation skills.
• - Familiarity with CRM tools (HubSpot, Zoho, Salesforce).
• - Analytical and target-driven mindset.

Preferred Qualifications

• - Experience in performance/growth marketing.
• - Understanding of landing page optimization.
• - Knowledge of email marketing tools is a plus.

KPIs

• - Cost per Lead (CPL)
• - Return on Ad Spend (ROAS)
• - Conversion Rate
• - Revenue Targets
• - Campaign Performance Metrics

What We Offer

• - Competitive salary + incentives
• - Growth-oriented environment
• - Multi-channel campaign exposure
• - Career advancement opportunities