DIGITAL & PERFORMANCE MARKETING INTERN

JOB TITLE: PERFORMANCE & DIGITAL MARKETING INTERN

Employment Type: Internship

Location: Kala Ghoda, Fort, Mumbai

• Bachelor's degree (completed or pursuing) in Performance Marketing, Digital Marketing, Marketing Analytics, Business, E-commerce, or Luxury Brand Management.
• Minimum one prior internship in Performance Marketing / Digital Marketing / SEO / SEM is mandatory.
• Strong understanding of paid media KPIs (CTR, CPC, CPM, ROAS, CPA, Conversion Rate) and organic growth metrics.
• Prior exposure to Fashion, Luxury, or Retail brands preferred.

ABOUT SDS by KUSHAL SHAH

• SDS by KUSHAL SHAH is a men's luxury brand specializing in Prêt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES

1. Paid Media & Performance Marketing

• Plan, execute, and optimize campaigns across Meta Ads (Instagram & Facebook), Google Ads (Search, Display, Shopping), and YouTube Ads

• Build full-funnel campaign structures (awareness, consideration, conversion, retargeting)

• Manage audience segmentation including lookalikes, interest clusters, custom audiences, and remarketing pools

• Allocate budgets strategically and monitor daily pacing and spend efficiency

• Conduct structured A/B testing across creatives, ad copy, formats, CTAs, and landing pages

• Continuously optimize campaigns to improve ROAS, reduce CPA, and scale high-performing ad sets

• Analyze CTR, CPC, CPM, conversion rate, and revenue attribution metrics

• Identify scaling opportunities and performance gaps within campaigns

2. SEO & Organic Digital Growth

• Implement on-page SEO including keyword optimization, metadata updates, alt tags, internal linking, and URL structuring

• Conduct keyword research aligned with luxury menswear, bespoke tailoring, couture, and occasion wear categories

• Optimize category pages, product descriptions, and collection content for search visibility

• Monitor rankings, impressions, and click-through rates via Google Search Console and GA4

• Support backlink and off-page SEO strategies

• Identify organic traffic growth opportunities and content gaps

• Improve content discoverability and site structure for better search performance

3. Conversion Tracking & Attribution

• Set up and manage tracking through Google Tag Manager, Meta Pixel, and GA4

• Implement UTM structures for campaign-level accuracy

• Monitor attribution models and analyze multi-touch customer journeys

• Identify drop-offs within the funnel and recommend CRO (Conversion Rate Optimization) improvements

• Track revenue performance by channel and campaign

• Maintain accuracy in event tracking, goal setups, and ecommerce reporting

4. Shopify & Website Optimization

• Manage product uploads, descriptions, pricing updates, and collections on Shopify

• Ensure all website content is SEO-optimized and conversion-focused

• Monitor user behavior through Microsoft Clarity and Shopify Analytics

• Analyze heatmaps, session recordings, and user journeys

• Improve navigation, filtering, internal linking, and product categorization

• Coordinate landing page improvements for campaign-specific launches

5. Reporting, Analytics & Strategic Insights

• Prepare structured weekly and monthly performance reports

• Analyze ROI, CAC, LTV trends, and revenue contribution by channel

• Compare paid vs organic acquisition performance

• Benchmark competitor strategies within the luxury and couture segment

• Identify actionable insights for scaling digital growth

• Present optimization recommendations backed by data

SOFTWARES & TOOLS KNOWLEDGE (Required)

• Meta Ads Manager

• Google Ads

• Google Analytics 4

• Google Search Console

• Google Tag Manager

• Google Merchant Center

• Microsoft Clarity

• Shopify

• Meta Business Suite

• Excel / Google Sheets

• Canva / Adobe Suite (coordination level)

QUALIFICATIONS & PREREQUISITES

• Minimum one prior internship in Performance Marketing or Digital Marketing (SEO/SEM mandatory exposure)

• Strong understanding of paid media KPIs: CTR, CPC, CPM, ROAS, CPA, Conversion Rate

• Strong understanding of organic metrics: impressions, rankings, bounce rate, session duration, traffic growth

• Analytical mindset with comfort handling data dashboards and campaign budgets

• Detail-oriented with structured reporting capabilities

• Strong problem-solving and optimization mindset

• Interest in luxury fashion, digital ecosystems, and performance-driven growth