Job Description

Lead Generation & AI-Driven Performance Marketing

Caring Skin Medispa is looking for an experienced and results-driven Digital Marketing Manager/Assistant Manager with a strong focus on lead generation and customer acquisition. You will be responsible for developing, implementing and optimizing performance marketing campaigns that attract a consistent flow of high-quality leads and maximize the return on our marketing investments. The ideal candidate combines strong analytical skills, creative thinking and the ability to deliver results in a fast-paced environment.

Key responsibilities

Develop, execute and manage end-to-end lead generation campaigns across Google, Meta and other relevant digital channels to drive high-quality leads and customer acquisition.
Manage SEO, SEM and GEO initiatives, including keyword research and content optimization improve search visibility and drive organic and paid traffic.
Develop targeted acquisition and lead-nurturing strategies to engage potential customers throughout the customer journey and move them towards conversion.
Monitor campaign performance and proactively address issues affecting lead volume, quality and acquisition costs.

Campaign Strategy & Optimization

Plan and execute integrated digital marketing campaigns aligned with business objectives, from strategy development to performance evaluation.
Optimize campaigns through audience targeting, keywords, bidding strategies, landing pages and budget allocation to achieve lead generation targets.
Translate campaign insights into actionable creative briefs and collaborate with the creative team to develop compelling, conversion-focused marketing materials.

Data Analysis & Reporting

Monitor, analyze and report on key performance metrics, including lead volume, cost per lead, lead quality, conversion rates and return on marketing investment.
Maintain accurate conversion tracking and campaign attribution to measure performance across digital channels.
Translate data and performance insights into actionable recommendations to optimize campaigns, improve efficiency and achieve business targets.

AI Analytics & Optimization

Leverage AI tools to enhance audience and keyword research, develop ad copy, and analyze campaign performance.
Identify and implement practical automation for campaign reporting and workflows to streamline processes.
Maintain performance dashboards and deliver regular reports on ad spend, lead quality, bookings, customer acquisition costs and campaign ROI.

What we are looking for

4-6+ years of hands-on digital performance marketing experience, with ownership of B2Clead-generation campaigns.
Proven track record of developing and executing successful lead-generation campaigns from Google and Meta.
Strong knowledge of digital marketing channels (SEO, SEM, PPC, GEO, social media marketing).
Proficiency in digital marketing tools and platforms including Google Analytics, Google Ads, Meta Ads Manager etc.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions without day-to-day supervision.
Familiarity with AI-powered marketing tools and a willingness to adopt and evaluate new technologies.
Experience in beauty, aesthetics, wellness or other appointment-based consumer services is an advantage.
Able to communicate clearly and collaborate constructively with team members.

Why join Caring Skin Medispa

At Caring Skin, we are committed to making a positive difference through our holistic skincare solutions while creating a workplace where our people feel valued and supported. We believe great customer experiences start with a team that cares, collaborates and takes pride in their work, empowering everyone to grow and make a meaningful impact.

Join a Certified Great Place to Work!

We're proud to be recognized as a Certified Great Place to Work, reflecting our commitment to creating a positive and fulfilling workplace where our people can thrive.

What You Can Look Forward To:

. A Supportive Team Culture - Work alongside colleagues who value collaboration, mutual respect and shared success.

. Learning & Career Growth -Develop your skills and unlock your potential through continuous learning and professional development.

. Work-Life Balance - We value your well-being and strive to support a healthy balance between work and personal commitments.

. Employee Benefits - Enjoy competitive remuneration and benefits designed to support your well-being.