Digital Paid Marketing Specialist

Location: Mumbai

CTC: 3.66 LPA

About the Role

The Digital Paid Marketing Specialist will be responsible for driving high-quality lead generation and occupancy growth for Union Living through paid digital channels and performance marketing strategies.

This is a data-driven and execution-focused role where you will manage campaigns, optimize funnels, and ensure maximum ROI on digital spends.

Key Responsibilities

* Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn.

* Increase qualified lead inflow through SEM, paid social, and remarketing strategies.

* Manage and improve conversion funnels and landing page performance.

* Track, analyze, and report on campaign performance, CPL, ROI, and occupancy impact.

* Coordinate with the CRM and inside sales teams to ensure smooth lead capture, routing, and follow-ups.

* Set up and manage retargeting audiences and performance-driven ad creatives.

* Work closely with the design and content teams to ensure brand-consistent and high-converting creatives.

* Build weekly and monthly performance dashboards for management review.

* Support B2B lead generation campaigns for corporate tie-ups and partnerships.

* Explore and implement AI-powered tools and automations for ad optimization and performance scaling.

Requirements

* 36 years of experience in digital marketing or paid advertising roles.

Strong working knowledge of:

* Google Ads, Meta Ads, LinkedIn Ads

* GA4 and performance tracking

* Experience in handling lead-generation campaigns with a strong focus on conversions and ROI.

* Analytical mindset with the ability to optimize campaigns based on data insights.

* Familiarity with CRM tools like LeadSquared, HubSpot, or similar is preferred.

* Strong understanding of audience targeting, remarketing, and digital funnel performance.

What You'll Get

* A high-ownership role driving Union Living's digital revenue funnel and lead generation engine.

* Opportunity to work closely with a fast-growing hospitality and co-living startup.

* Exposure to AI-driven digital marketing tools and performance strategies.

* A chance to directly impact occupancy growth and brand visibility.