Digital Media Specialist

About CloudLabs:

CloudLabs Inc was founded in 2014 with the mission to provide exceptional IT & Business consulting services at a competitive price, to help clients realize the best value from their investments. Within a short span, CloudLabs evolved from pure-play consulting into a transformative partner for Business Acceleration Advisory, Transformative Application Development & Managed Services - enabling digital transformations, M&A transitions, Automation & Process-driven optimizations & complex Integration initiatives for enterprises across the globe. As a Strategic Planning & Implementation Partner for global companies, CloudLabs has seen a 200% uptake in winning high-value, high-impact and high-risk projects that are critical for the business.

With offices in the US, Canada, & India and with the team of 250+ experienced specialists, CloudLabs is now at an inflection point and ready for its next curve of progress.

Please write & follow us here:

Website: cloudlabsit.com

LinkedIn: CloudLabs Inc

Email us: [Confidential Information]

What we offer:

• We welcome candidates rejoining the workforce after career break/parental leave and support their journey to reacclimatize too corporate.
• Flexible remote work.
• Competitive pay package.
• Attractive policy, medical insurance benefits, industry leading training.
• Opportunity to work remotely is available.

Experience Required: Minimum 2+ years qualified Digital Media Specialist responsible to evolve digital paid media activities for planning, executing and optimizing digital media campaigns for EMEA regions.

Job Location: India

Job Type: Remote

Position overview:

If you live and breathe digital marketing, we want you. We are looking for a qualified Digital Media Specialist responsible to evolve digital paid media activities for planning, executing and optimizing digital media campaigns for EMEA Regions.

The successful candidate will cover the following:

We require:

• University degree or equivalent, with at least 2 years-experience in a similar position, in a media agency or organization. Experience within a multinational organization is a plus
• Proven excellence in written and verbal communications. Excellent command of English - any additional language will be an asset.
• Great communication skills demonstrated experience presenting digital topics to non-digital audiences.
• Self motivated and autonomous.
• Proven track record of exceptional performance, high productivity and the ability to meet deadlines.
• Customer focused. Ability to work cooperatively and proactively with staff inside and outside the team.
• Excellent organizational skills.
• Detailed oriented.

Digital media strategy and campaign management:

• Responsible for the execution and reporting of digital paid media, targeting both HCP and patient audiences at divisional level, in alignment with digital marketing
• Ensure alignment and consistency across the EMEA digital media ecosystem and vision in close collaboration with the Paid Media & SEO Lead.
• Collaborate with digital marketing teams to design digital media campaigns aligned with business goals.
• Collaborate closely with internal stakeholders to successfully align media mix according to strategy and provide recommendations to optimize mix or selection of new media channels.
• Identify, articulate, and share best practices among the digital marketing team.
• Support geographies to execute local digital media strategies and localization initiatives.

Metrics and Analysis:

• Define and monitor digital media KPIs, measure and report performance of key campaigns to divisional stakeholders, providing insights to optimize future campaigns.
• Identify trends and optimize spend and performance based on insights.
• Proactively monitor and analyze competitor digital media activities.

Specific qualification required for this position:

• Proven work experience in a digital marketing or digital media role.
• Demonstratable experience managing campaigns on PPC platforms including but not limited to paid search, social media, programmatic and display.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Great knowledge of Google Ads, LinkedIn and Meta business managers.
• Familiarity with Google Analytics, experience working with tableau is a plus.
• Applied experience using measurement/analysis to regularly optimize Digital Media campaigns.