Take ownership of client needs/requests related to digital marketing strategy campaign through influencers and digital ads
Conceptualize and produce holistic communication strategies, related to the clients campaign KPI
Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
Device cross-platform digital plans focusing on various objectives from brand awareness to engagement to performance-led
Improving the design, usability, content and conversion points of the website/landing pages for the promotion and growth of a brand's online assets
Monitor effective benchmarks for measuring the impact of media programs and analyse, review & report on effectiveness of campaign to maximize results
Negotiate with media publishers
Lead role in training and managing team members in digital media
Collaborating with all departments in the agency
To be the primary point person on key accounts
In addition to the core account assignments, the Group Head is expected to participate in new business pitches, internal presentations, and award submissions
Profile Requirements
6-7 years of relevant work experience
Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
Solid understanding of marketing and media planning principles
Experience using technology to connect with key target audience segment
Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore
Preferred Skills
Excellent research and analytical thinking skills
Excellent verbal and writing skills
Resourceful problem solver
Team player, and ability to work under pressure
Experience in performance and programmatic media planning would be an advantage
