Suggest ways to maximise returns on advertising and promotional activities across different digitalmedia channels
Possess in-depth experience inmedia campaignplanning & data analysis
Gather and organize information to help with decision-making regardingmedia placement, campaign length, featured products and services, technical details etc.
Ensure that a clients needs are being met and concerns are addressed
Should be ready to answer questions, explain strategy and provide status updates.
Should stay up to date with new advances in search, social & display advertising and the competitive landscape
To ensure the success of all clients advertising campaigns by monitoring and evaluating the ads performance, and provide progress reports to determine the return on investment of the campaign.
Armed with this critical analysis, execute strategies for using certainmedia effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Strategize the most effective campaigns employing a winning combination of various digital mediums
Specialize in understanding how people relate to advertising content based on location, setting, and means. gather information about marketing practices of competitors
Prepare advertising budgets, calendars, fortnightly/monthly reports and project schedules
Meet with respective teams during strategy sessions, recommend revisions according to the clients needs and preferences
Knowledge/Skills required:
Experience in managing paid search campaigns
Self -learner with a passion for digital advertising.
Strong understanding of performance advertising, conversion, and online customer acquisition.
Ability to manage multiple projects simultaneously, work within a strategic team, and other departments.
Excellent verbal and written skills
3+ years of international experience in online advertising campaign program management, optimization and analytics
Experience with customer segmentation & targeting techniques
Strong organizational and analytical skills, strong aptitude for determining the optimal way to position and grow product market adoption
Capability to work effectively under pressure
Good interpersonal, negotiation and communication skills, for liaising with colleagues
